![How To Choose A Domain Name [LNIM093]](jpg/how-to-choose-a-domain-name.jpg)
Sometimes the question of how to choose a domain name can seem like an overwhelming conundrum. There are lots of things to consider and on top of that, all the good names are already taken. In this episode, Mark shares clear guidelines for selecting a domain name, handles listener feedback from Denmark about SEO, and discusses Michael Hyatt's approach to goal setting that goes beyond SMART goals.
What You Will Learn in This Episode
- A framework for choosing domain names based on three business models
- Specific rules for domain name selection that avoid common mistakes
- Why a thin site with few backlinks can outrank a large authority site
- How to set goals that improve your life, not just your business metrics
Show Notes
Mark starts with listener feedback from Soren in Denmark, a veterinarian running a content-rich website who is struggling to outrank a thin competitor. The SEO discussion covers click-through rate signals, temporary ranking anomalies, and why quality content wins in the long run.
The main segment covers domain name selection. Mark identifies three types of domain strategies: exact-match keyword domains for thin affiliate sites, brand-plus-keyword domains for authority sites (the sweet spot for most listeners), and pure brand names for businesses with massive marketing budgets. His rules include keeping names short, avoiding dashes and numbers, choosing easy-to-spell words, verifying the lowercase appearance, and sticking with .com.
Mark also discusses goal setting beyond the SMART framework, sharing Michael Hyatt's emphasis on aligning goals with the lifestyle you want to build rather than chasing metrics that might make you miserable.
What Has Changed Since This Episode
Mark recorded this in December 2015.
Domain name strategy has shifted toward branding. Exact-match domains no longer carry the SEO weight they did in 2015. In 2026, a memorable brand name with strong content matters more than keywords in the URL. However, relevant keywords still help with click-through rates in search results.
Alternative TLDs have gained acceptance. While .com remains the gold standard, .io, .co, and industry-specific TLDs are now commonly used without stigma in tech and startup communities.
Links from the Show
- Namecheap — Domain registration
- LNIM Podcast
Related Episodes
Listen and Subscribe
Listen to Late Night Internet Marketing on Apple Podcasts or subscribe at latenightim.com/internet-marketing-podcast/. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.
