Late Night Internet Marketing Podcast with Mark Mason

Level Up Your Daily Journaling Using AI and ChatGPT [LNIM269]

Mark Mason — Mon, 20 May 2024 13:00:25 +0000

Hook What if your journal could talk back to you? In this episode, I share how I use AI — specifically a custom ChatGPT — as a journaling partner. It has completely transformed how I reflect on my days, track progress on my side hustle, and catch patterns I would have missed on my own. […]

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I Fired My Million Dollar Online Business Mastermind Group (For A Day) [LNIM268]

Mark Mason — Mon, 13 May 2024 13:00:54 +0000

What happens when you replace your mastermind group with AI? In this episode I put ChatGPT to the test by simulating a mastermind discussion with the voices of my real mastermind group members: Cliff Ravenscraft, Pat Flynn, Ray Edwards, Leslie Samuel, and Michael Stelzner. The results were surprisingly useful and revealed a lot about where […]

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7 Print On Demand Online T-Shirt Business Tips [LNIM267]

Mark Mason — Mon, 06 May 2024 13:00:40 +0000

Print on demand is one of the most accessible online business models you can start as a side hustle. You do not need to print t-shirts, handle inventory, or deal with shipping. When someone orders, your printing partner manufactures and ships the product directly to the customer. In this episode I share seven essential tips […]

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8 Surprising Marketing Lessons From Baseball [LNIM266]

Mark Mason — Mon, 29 Apr 2024 13:00:35 +0000

Baseball and marketing have more in common than you might think. In this episode, Mark draws on personal experiences from high school and professional baseball to uncover eight marketing principles hiding in plain sight on the diamond. From consistency and coaching to leveraging data and celebrating small wins, these lessons apply whether you are running […]

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Riding the Wave of AI: Unveiling ChatGPT 4.0’s Impact on Marketing and Business Strategy [LNIM265]

Mark Mason — Mon, 22 Apr 2024 13:00:57 +0000

Hook AI isn't coming for your marketing job — it's already here, and it's making the smart marketers exponentially more productive. In this episode of the Late Night Internet Marketing Podcast, I break down the real-world impact of ChatGPT-4o on small business marketing, share a personal AI use case that replaced a traditional Google search […]

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5 Tips For Restarting A Side Hustle In 2024 [LNIM264]

Mark Mason — Mon, 15 Apr 2024 13:00:46 +0000

Hook Your side hustle stalled. Maybe life got in the way, maybe you lost momentum, or maybe you just ran out of steam. Whatever the reason, you're not alone — and you're not done. In this episode of the Late Night Internet Marketing Podcast, I share five practical tips for restarting your stalled side hustle, […]

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3 Intentional Productivity Tips That Will 10x Your Success [LNIM263]

Mark Mason — Mon, 08 Apr 2024 13:00:41 +0000

You cannot read the label from inside the jar. That Texas saying perfectly captures why coaching and external perspective are so valuable for entrepreneurs. In this episode I share three major takeaways from a recent personal coaching session that transformed how I approach my business. If you are feeling stuck, overwhelmed, or unclear about your […]

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Marketing Lessons From The 2024 Solar Eclipse [LNIM262]

Mark Mason — Mon, 01 Apr 2024 13:00:21 +0000

Hook What can a solar eclipse teach you about launching a product? More than you'd think. In this episode of the Late Night Internet Marketing Podcast, I draw seven unexpected marketing parallels from the 2024 solar eclipse that passed directly over Dallas, Texas. From meticulous preparation to post-event analysis, the eclipse turns out to be […]

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The Importance of Email Marketing: Lessons from Leslie Samuel’s YouTube Hacking Incident [LNIM261]

Mark Mason — Sat, 30 Mar 2024 00:31:34 +0000

Hook Imagine waking up to discover that someone is live-streaming a crypto scam on your YouTube channel — a channel with over 250,000 subscribers that you've built over years of hard work. That's exactly what happened to my friend Leslie Samuel. In this episode, I use his story as a powerful reminder of why your […]

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Boost Your Website’s Traffic: 17 Late Night SEO Optimization Tips [LNIM260]

Mark Mason — Tue, 19 Mar 2024 23:54:40 +0000

Hook Your website is sitting there with years of content, but traffic has flatlined. Sound familiar? In this jam-packed episode of the Late Night Internet Marketing Podcast, I share the 17 specific SEO optimization steps I'm using to revitalize the Late Night IM site — and every single one of them applies to your website […]

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Mastering Copywriting: The Key to Unlocking Your Sales Potential [LNIM259]

Mark Mason — Mon, 11 Mar 2024 09:28:49 +0000

Hook Your product is great, your traffic is decent, but your sales are flat. The problem almost certainly isn't your product or your audience — it's your words. In this episode of the Late Night Internet Marketing Podcast, I break down the seven most common copywriting problems that kill sales and give you practical fixes […]

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Unlocking Hidden Gems: 7 Undiscovered Affiliate Marketing Niches [LNIM257]

Mark Mason — Tue, 05 Mar 2024 09:36:36 +0000

Most people get stuck choosing a niche because they gravitate toward the same oversaturated markets everyone else targets. In this episode I share seven affiliate marketing niches that offer genuine opportunity for part-time entrepreneurs willing to do the work. Each niche has growing demand, evergreen potential, and room for someone with a fresh perspective. What […]

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Amplifying Your Reach: The Magic of Content Repurposing [LNIM254]

Mark Mason — Wed, 28 Feb 2024 09:32:09 +0000

Hook You're creating great content, but it's only reaching a fraction of the people it could. What if you could multiply your reach without multiplying your workload? In this episode of the Late Night Internet Marketing Podcast, I explore the strategy of content repurposing — taking one piece of long-form content and turning it into […]

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Conquering the Messy Middle: Balancing Dreams and a Day Job [LNIM256]

Mark Mason — Tue, 27 Feb 2024 09:28:54 +0000

Every side hustler hits the same wall. You set ambitious goals, make a plan, ride the early momentum, and then real life slams into you. Your day job gets crazy. Family needs your attention. Energy disappears. Welcome to the messy middle, and it is the number one reason part-time entrepreneurs stall out. What You'll Learn […]

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Sharpening Your Online Marketing: Timeless Lessons from Door-to-Door Knife Sales [LNIM255]

Mark Mason — Mon, 12 Feb 2024 11:06:49 +0000

Some of the best marketing lessons come from the most unexpected places. In this episode, Mark takes you back nearly four and a half decades to his first sales job: selling Cutco cutlery door-to-door as a college student in Texas. The lessons he learned knocking on doors in the sweltering heat still shape his marketing […]

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Amplifying Your Art on Instagram: A Guide for Artists and Musicians [LNIM254]

Mark Mason — Mon, 12 Feb 2024 10:52:28 +0000

If you are an artist or musician trying to get noticed, Instagram is still one of the best platforms to build an audience and attract industry attention. But most creatives use it wrong. They post their work and hope for the best. In this episode, Mark breaks down a real strategy for optimizing your Instagram […]

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Transforming Mindset with Cliff Ravenscraft [LNIM253]

Mark Mason — Tue, 06 Feb 2024 11:23:10 +0000

What separates entrepreneurs who build thriving businesses from those who keep spinning their wheels? According to mindset coach Cliff Ravenscraft, it is not strategy or tactics. It is the beliefs you carry about yourself, your worth, and your relationship with money. In this interview episode, Mark sits down with Cliff to explore why mindset work […]

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How To Find Great Amazon Wholesale FBA Products [LNIM252]

Mark Mason — Mon, 05 Feb 2024 10:35:07 +0000

Finding profitable products is the make-or-break skill in Amazon FBA wholesale. Pick the wrong products and your capital sits tied up in inventory that barely moves. Pick the right ones and you build a machine that generates consistent returns. In this episode, Mark walks through his complete checklist for evaluating wholesale products before you commit […]

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Navigating Amazon FBA Wholesale and My Coaching Journey in 2024 [LNIM251]

Mark Mason — Wed, 31 Jan 2024 10:50:32 +0000

Amazon FBA wholesale is one of the most accessible business models for part-time entrepreneurs, but only if you understand how it actually works. In this episode, Mark explains the three ways products get sold on Amazon, why wholesale is the sweet spot for side hustlers, and announces his formal coaching program for online business builders. […]

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Email Marketing Mindset: Getting Your Head Right Around Email [LNIM247]

Mark Mason — Mon, 20 Feb 2023 15:00:13 +0000

Most online business owners know they should be doing email marketing. Very few actually do it consistently. The reason is not a lack of tools or tactics. It is a mindset problem. People feel guilty about sending emails, worry about annoying their subscribers, and end up doing far less email marketing than their business needs. […]

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Don’t Quit Too Soon: The Power of Pushing Through the Dip [LNIM246]

Mark Mason — Mon, 13 Feb 2023 15:00:52 +0000

The most common failure mode in online business is not picking the wrong niche or using the wrong tools. It is quitting too soon. People get excited, invest in a program, hit the inevitable rough patch, and walk away right before things would have started working. In this episode, Mark breaks down why this happens […]

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Landing Page Tips: Ten Things You Must Do If You Want To Convert [LNIM245]

Mark Mason — Mon, 06 Feb 2023 15:00:00 +0000

Your landing page conversion rate can literally double the revenue of your business. A few percentage points of improvement in your opt-in rate changes everything downstream — more subscribers, more sales, more profit from the same traffic. In this episode, Mark shares ten essential landing page tips that he has tested and refined over years […]

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Why Your Website Needs Policy Pages and How To Create Them [LNIM244]

Mark Mason — Mon, 30 Jan 2023 15:00:26 +0000

Those boring legal pages in your website footer? They are doing more for your business than you think. Policy pages protect you legally, build trust with visitors, satisfy ad platform requirements, and can actually help you make more money. In this episode, Mark breaks down why you need them and the three ways to get […]

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KPI: The Secret To Achieving Your Business Goals [LNIM243]

Mark Mason — Mon, 23 Jan 2023 15:00:43 +0000

Setting ambitious goals is the easy part. Achieving them requires something most entrepreneurs skip: measuring the right things at the right time. In this episode, Mark reveals the system he has used for over 30 years to consistently hit business targets. The secret is Key Performance Indicators, specifically leading indicators that predict results before they […]

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CPA Marketing and 123 Profit With Aidan Booth [LNIM242]

Mark Mason — Mon, 16 Jan 2023 15:00:25 +0000

What if you could earn large commissions without actually selling anything? That is the promise of CPA (cost per action) affiliate marketing, and in this interview episode, Mark sits down with Aidan Booth, the creator of the 123 Profit system, to break down exactly how the model works, who it is for, and what kind […]

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123 Profit CPA Marketing Opportunity [LNIM241]

Mark Mason — Thu, 12 Jan 2023 15:00:48 +0000

In this short announcement episode, Mark shares his excitement about CPA marketing and the 123 Profit program he planned to use as a new revenue stream. While the specific program launch referenced has passed, the CPA marketing business model Mark describes remains one of the most accessible ways to start earning online. What You'll Learn […]

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Cost Per Action (CPA) Affiliate Marketing Explained [LNIM240]

Mark Mason — Mon, 09 Jan 2023 15:00:36 +0000

If traditional affiliate marketing feels like too many moving parts, CPA marketing might be the model for you. In this episode, Mark breaks down exactly what cost per action affiliate marketing is, how the money flows, and why the skill of optimizing paid traffic campaigns is one of the most valuable skills you can develop […]

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Two Kinds of Affiliate Marketing: Relationship and CPA [LNIM239]

Mark Mason — Mon, 02 Jan 2023 15:00:39 +0000

Affiliate marketing is one of the best ways to start an online business, but most people do not realize there are two fundamentally different approaches. One is built on personal relationships and trust. The other is a mechanical, numbers-driven system. Understanding the difference — and how to combine them — can transform how you think […]

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How Descript Is Revolutionizing Content Creation for Podcasters [LNIM238]

Mark Mason — Mon, 19 Sep 2022 14:00:43 +0000

Are you putting off starting a podcast or creating video because the editing process feels too complicated? I have been podcasting since 2009 and I have used just about every editing tool out there. Descript has changed the game. It lets you edit audio and video by editing text, the way you would edit a […]

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Will Artificial Intelligence Destroy The Content Industry? [LNIM238]

Mark Mason — Mon, 12 Sep 2022 14:00:01 +0000

When AI content tools first started making noise, the question on every content creator's mind was: will this replace me? Mark recorded this episode to break down what AI content tools could actually do, where they fell short, and what it all meant for people building businesses around content. His analysis from 2022 turned out […]

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Best eCommerce Platform 2026: Shopify vs WooCommerce vs BigCommerce vs Squarespace vs Wix

Mark Mason — Thu, 25 Aug 2022 08:13:12 +0000

Choosing the right eCommerce platform is one of the most important decisions you will make for your online store. The wrong choice can cost you months of work and thousands of dollars in migration costs. The right choice sets you up for years of growth. I have been building online businesses since 2007 and have […]

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Why You Should Be A Lifetime Learner (Key Tips) [LNIM236]

Mark Mason — Mon, 22 Aug 2022 14:00:37 +0000

Are you feeding your mind the content it needs to drive your business forward? During the pandemic, Mark fell out of one of his most important habits — consuming podcasts and learning materials — and his business focus suffered for it. In this episode, he shares why being a lifetime learner is non-negotiable for part-time […]

The post Why You Should Be A Lifetime Learner (Key Tips) [LNIM236] appeared first on Late Night Internet Marketing Podcast with Mark Mason.

How To Make Money Fast In 2022 [LNIM235]

Mark Mason — Mon, 01 Aug 2022 14:00:16 +0000

Need to make some extra cash but don't want to fall for a get-rich-quick scam? There is a real difference between hustling to earn legitimate money online and chasing pipe dreams. These ideas won't make you an overnight millionaire, but if you need cash flowing this week, Mark lays out practical options that actually work. […]

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How To Rank #1 in Google Search in 2022 And Beyond [LNIM234]

Mark Mason — Thu, 05 May 2022 14:00:49 +0000

Want your content to show up at the top of Google without paying for ads? In this episode, Mark lays out his complete seven-step keyword strategy — the same process he has refined over more than a decade of SEO work. If you follow these steps every time you create content, you give yourself the […]

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Limiting Beliefs — Skiing Whiteface Mountain [LNIM233]

Mark Mason — Mon, 21 Feb 2022 15:00:28 +0000

Are limiting beliefs keeping you stuck at the first ski lift when you could be at the top of the mountain? In this episode, Mark tells a powerful story about Whiteface Mountain — site of the 1980 Winter Olympics — and how a cloudy day created a perfect metaphor for the invisible barriers holding entrepreneurs […]

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Getting Banned From Online Marketing Platforms: How To Manage Your Risk [LNIM232]

Mark Mason — Mon, 14 Feb 2022 15:00:17 +0000

Hook What happens when the platform you built your entire business on decides to shut you down overnight? In this episode of the Late Night Internet Marketing Podcast, I share the cautionary tale of my Facebook friend Allison, who had her entire Kartra-based business disabled without warning. If you rely on any third-party platform for […]

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Breaking Down The Perfect Sales Funnel: An Online Guitar Lesson Case Study [LNIM231]

Mark Mason — Mon, 07 Feb 2022 12:00:38 +0000

What does the perfect sales funnel look like in the real world? In this episode, Mark breaks down a Facebook ad that pulled him into one of the most effective sales funnels he has ever encountered — Tony Polecastro's online acoustic guitar program. From hyper-targeted ad to seamless checkout, every element is a marketing lesson […]

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Transitioning From An 8 Figure Business To Coaching with Russel Dubree [LNIM230]

Mark Mason — Mon, 31 Jan 2022 15:05:30 +0000

What would make someone walk away from an eight-figure business to start over as a coach? In this episode, Mark interviews entrepreneur Russel Dubree about his journey from running a multimillion-dollar service company to launching a coaching practice. If you have ever thought about turning your business experience into a coaching business, this conversation will […]

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How To Start A Coaching Business Online — Business Coaching Tips from Cliff Ravenscraft [LNIM229]

Mark Mason — Mon, 24 Jan 2022 15:00:17 +0000

Thinking about starting a coaching business online but not sure if you are qualified or where to begin? In this interview episode, Mark sits down with Cliff Ravenscraft — the Mindset Answer Man — to break down everything you need to know about launching a coaching business, from overcoming self-doubt to getting your first paying […]

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The Four Types of Internet Businesses You Can Start in 2026 [LNIM228]

Mark Mason — Mon, 17 Jan 2022 12:00:00 +0000

Hook Thinking about starting an online business? It can feel overwhelming with all the options out there, but here is the thing: there are really only four fundamental types of internet businesses. Once you understand these four categories, choosing your path gets a lot clearer. In this episode, I break down each type and give […]

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Proven 7-Step Method To Achieve Any Goal [LNIM227]

Mark Mason — Mon, 10 Jan 2022 15:00:14 +0000

Want a battle-tested system for achieving any goal? In this episode, Mark breaks down Zig Ziglar's legendary 7-step goal achievement process — a method used by millions of people over more than 40 years. Whether your goal is launching an online business, hitting a revenue target, or building a new skill, this framework gives you […]

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Leveraging A Positive Mindset To Achieve Your 2022 Goals [LNIM226]

Mark Mason — Mon, 03 Jan 2022 15:00:06 +0000

You have heard it your entire life: stay positive. But how exactly does a positive mindset translate into business results? In this episode, Mark goes beyond the cliche and breaks down the specific mechanics of why positive thinking works, what a positive mindset actually is, and seven concrete practices you can start today to build […]

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Real World Marketing Lessons: Customer Service, Coke Zero, and GDPR [LNIM225]

Mark Mason — Mon, 27 Dec 2021 16:00:18 +0000

Some of the best marketing lessons come from everyday experiences outside the internet. In this episode, Mark shares three real-world stories from the holiday season — a fish tank return at PetSmart, a sneaky phone number collection tactic, and Coca-Cola's Coke Zero relaunch — and extracts the marketing principles you can apply directly to your […]

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Lead Magnets: 10 Amazing Lead Magnet Ideas and Why You Need One [LNIM224]

Mark Mason — Mon, 20 Dec 2021 15:00:50 +0000

Hook You have heard it a thousand times: the money is in the list. But here is the real question — how do you actually get people on that list? The answer is lead magnets. In this episode, I break down why email lists matter more than ever, what makes a great lead magnet, and […]

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$50K Drop Shipping On Facebook Marketplace With This One Simple Strategy [LNIM222]

Mark Mason — Mon, 13 Dec 2021 15:00:39 +0000

Can you really make money drop shipping on Facebook Marketplace? Mark did — over $50,000 in revenue in eight months, working with his 14-year-old son. In this episode, he shares the exact strategy, the real numbers (including profit margins and expenses), and everything you need to know to decide if this model is right for […]

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Content Creation Idea Generation Tips: Never Run Out of Content Ideas [LNIM222]

Mark Mason — Mon, 06 Dec 2021 15:00:35 +0000

Every content creator hits the wall. You sit down to write, record, or film and nothing comes. The blank screen stares back at you and you start wondering if you have said everything there is to say. I have been creating content since 2009 and I still have that feeling sometimes. But I have developed […]

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How To Achieve Your 2022 Goals — A Complete Plan [LNIM221]

Mark Mason — Mon, 29 Nov 2021 16:44:54 +0000

Most people set big goals and then have no idea what to do tomorrow to move toward them. In this episode, Mark shares his complete system for breaking any goal down into a detailed project plan with quarterly milestones, monthly targets, and weekly tasks — so you always know exactly what to work on today. […]

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Why Now Is The Very Best Time To Start Your Own Internet Business [LNIM220]

Mark Mason — Mon, 22 Nov 2021 15:00:39 +0000

The world is changing fast, and that change is creating massive opportunity. In this episode, Mark makes the case that right now — despite (and because of) the uncertainty — is the single best time to start or double down on your internet business. He breaks down three macro trends that support this argument and […]

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Should You Set Up an LLC for Your Online Business? [LNIM219]

Mark Mason — Sun, 11 Jul 2021 14:00:34 +0000

Hook Should you form an LLC for your online side hustle? Everyone has an opinion, but most of the advice floating around is either oversimplified or flat-out wrong. In this episode, I cut through the legal mumbo-jumbo and talk about what actually matters for solo online entrepreneurs considering an LLC. What You'll Learn What an […]

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Facebook Marketplace Dropshipping Results — $22K in 90 Days [LNIM218]

Mark Mason — Thu, 03 Jun 2021 14:00:58 +0000

Can a side hustle on Facebook Marketplace actually generate real revenue? Mark and his 14-year-old son put it to the test. In this episode, he shares their 90-day results: $22,481 in revenue from 525 sales. He breaks down the numbers, the margins, the challenges, and what you need to know before trying this yourself. What […]

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Facebook Marketplace Dropshipping — How I Generated $863 In One Day [LNIM217]

Mark Mason — Thu, 18 Mar 2021 19:00:47 +0000

Can you really make hundreds of dollars in a single day dropshipping on Facebook Marketplace? Mark did exactly that, generating $863 in sales and $382 in profit on one Tuesday. In this episode, he breaks down the exact process step by step so you can see how Facebook Marketplace dropshipping works in practice. What You'll […]

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Lead Magnets: Create An Irresistible Opt-In Freebie Offer In A Day And Build Your List [LNIM216]

Mark Mason — Thu, 11 Mar 2021 13:00:07 +0000

You know you need a lead magnet. So why don't you have one? In this episode, Mark addresses the four most common excuses — not knowing what to create, how to create it, how to get it online, or how to drive traffic to it — and gives you a practical plan to solve all […]

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Drop Shipping On Facebook Marketplace (FBMP) [LNIM215]

Mark Mason — Thu, 04 Mar 2021 12:00:16 +0000

Facebook Marketplace has quietly become one of the most interesting opportunities in e-commerce. With over 1.1 billion monthly users browsing listings, it has evolved far beyond the online garage sale it started as. In this episode, Mark breaks down how drop shipping works on Facebook Marketplace, what tools can help you automate the process, and […]

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Facebook Marketplace Dropshipping in 2021 — Getting Started [LNIM214]

Mark Mason — Thu, 25 Feb 2021 07:00:48 +0000

Dropshipping has been around for years, but Facebook Marketplace changed the game by removing two of the biggest barriers for beginners: you do not need your own website, and you do not need to pay for traffic. In this episode, Mark explains how Facebook Marketplace dropshipping works, why it is attractive for people just getting […]

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Overcoming Shiny Object Syndrome With Chris Recinos [LNIM213]

Mark Mason — Fri, 19 Feb 2021 12:00:00 +0000

Do you have 75 ideas but never finish any of them? In this episode, Mark discusses shiny object syndrome — the entrepreneur's most common productivity killer — inspired by a conversation with his friend Chris Recinos, CEO of Nurse Leader Network. Mark breaks down practical tactics for staying focused on what matters most and actually […]

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Four Steps To Persuasive Conversion — An 8th Grade Marketing Story [LNIM212]

Mark Mason — Thu, 11 Feb 2021 12:00:24 +0000

The fundamentals of persuasive marketing are simple enough for an eighth-grader to learn — and that is exactly what happened. In this episode, Mark shares the marketing assignment his son brought home from school and breaks down the four-step persuasive conversion framework it teaches. He also shares early lessons from the Kibo Code Quantum dropshipping […]

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Why Affiliate Marketing Is NOT Dead In 2021 [LNIM211]

Mark Mason — Thu, 04 Feb 2021 19:00:27 +0000

Is affiliate marketing dead? Mark gets this question every single year, and the answer keeps getting more emphatic: absolutely not. In this episode, he breaks down exactly why affiliate marketing is thriving, what's driving its growth, and how you can take advantage of it starting today. What You'll Learn in This Episode Why affiliate marketing […]

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How To Start An Online Business For Free [LNIM210]

Mark Mason — Thu, 28 Jan 2021 12:00:38 +0000

You do not need a pile of money to start an online business. You do not even need a credit card. In this episode, Mark talks about the reality of starting an internet business when your budget is zero. He covers the tools, platforms, and business models that let you get started without spending a […]

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Should You Start an eCommerce Business in 2021 [LNIM209]

Mark Mason — Thu, 21 Jan 2021 06:00:19 +0000

Is eCommerce still a viable business model for side hustlers? In this episode, Mark makes the case for why eCommerce — and specifically dropshipping — deserves serious consideration. He breaks down the business model, explains what makes it attractive for beginners, and covers the critical pitfalls you need to avoid. What You'll Learn in This […]

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The Magic of Project Management Tools with Bryan Bennett, Asana Expert [LNIM207]

Mark Mason — Thu, 14 Jan 2021 09:00:30 +0000

If you are an entrepreneur wearing too many hats and struggling to keep everything organized, this episode is for you. I brought on Bryan Bennett from Project Kickstart, a certified Asana project management professional, to explain why project management tools matter and how to actually get started with one. What You Will Learn Why project […]

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Accomplish Your 2021 Goals in Nine Simple Steps [LNIM207]

Mark Mason — Thu, 07 Jan 2021 17:00:17 +0000

Tired of setting goals that fizzle out by February? Mark Mason walks you through his proven nine-step goal-setting framework that transforms vague ambitions into weekly action items you can actually accomplish. What You'll Learn in This Episode Why accepting the past year is essential before setting new goals How to brainstorm 50 wants to surface […]

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The Lost Reverse Time-Shifted New Year’s Eve Episode [LNIM206]

Mark Mason — Thu, 31 Dec 2020 19:00:40 +0000

Mark's promised New Year's Eve episode arrived two weeks late, and the reason why holds a powerful lesson for every side hustler. When your day job bleeds into your personal time, your business suffers. Here is how to set boundaries that protect your most important work. What You'll Learn in This Episode Why the pandemic […]

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Merry Clubhouse Christmas [LNIM205]

Mark Mason — Thu, 24 Dec 2020 16:00:03 +0000

Mark wishes you a Merry Christmas and dives into the Clubhouse app, the audio-only social media platform that was taking the marketing world by storm in late 2020. What made it exciting, what marketers needed to know, and why paying attention to emerging platforms matters for your business. What You'll Learn in This Episode What […]

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How To Find Affiliate Offers To Promote And Ethically Monetize Your Content [LNIM204]

Mark Mason — Thu, 14 May 2020 17:00:48 +0000

Frustrated by the Amazon Associates commission cuts and wondering where else to find affiliate offers worth promoting? Mark breaks down exactly how to find affiliate programs, evaluate whether they are a good fit for your audience, and monetize your content without selling your soul in the process. What You'll Learn in This Episode How to […]

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Affiliate Marketing With Matt McWilliams [LNIM203]

Mark Mason — Thu, 07 May 2020 12:00:38 +0000

Want to take your affiliate marketing to the next level? Mark sits down with Matt McWilliams, a world-class affiliate marketer and four-time Affiliate Manager of the Year, to break down the strategies that separate top-performing affiliates from everyone else. Whether you are brand new to affiliate marketing or looking to sharpen your game, this conversation […]

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Realities Of Working At Home And Amazon Commission Changes [LNIM202]

Mark Mason — Thu, 30 Apr 2020 17:00:32 +0000

Working from home during a global crisis sounded like a productivity dream, but the reality hit different. Mark talks about the psychological challenges of remote work and delivers critical news about Amazon's affiliate commission cuts that slashed income for thousands of online publishers. What You'll Learn in This Episode Why the pandemic's psychological impact made […]

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Creating Cashflow On Command — Copywriting Tips From Ray Edwards [LNIM201]

Mark Mason — Thu, 23 Apr 2020 14:00:23 +0000

Not selling enough product? The answer is copywriting. Mark breaks down Ray Edwards' PASTOR methodology for creating compelling copy that converts visitors into buyers and generates cashflow on command. What You'll Learn in This Episode Why copywriting is the highest-leverage skill for online entrepreneurs Ray Edwards' complete PASTOR framework for writing persuasive copy How to […]

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Episode 200 Celebration: Business Advice In An Elevator [LNIM200]

Mark Mason — Thu, 16 Apr 2020 11:00:28 +0000

For the 200th episode of Late Night Internet Marketing, Mark invited four of his closest business friends to deliver their best advice as if they met you in an elevator and had only moments to change your trajectory. Ray Edwards, Leslie Samuel, Michael Stelzner, and Cliff Ravenscraft share the wisdom that matters most. What You'll […]

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Drop Shipping Update: My Recent eCommerce Adventure Using Google Shopping Ads [LNIM199]

Mark Mason — Thu, 09 Apr 2020 21:00:16 +0000

Mark shares the real results from his month-long Google Shopping ads dropshipping experiment. No hype, no inflated numbers. Just an honest breakdown of the business model, what worked, what did not, and the lessons every aspiring ecommerce entrepreneur should know. What You'll Learn in This Episode Why Google Shopping ads are fundamentally different from Facebook […]

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Managing Business Cost and Cash Flow During The Coronavirus [LNIM198]

Mark Mason — Fri, 03 Apr 2020 03:00:40 +0000

Revenue dropping during a crisis? Mark shares four practical strategies for managing your business expenses and cash flow when the economy turns against you, without sacrificing your ability to grow when things recover. What You'll Learn in This Episode Why your existing skills may be more valuable now than your current products How to execute […]

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Staying Productive During A Global Pandemic [LNIM197]

Mark Mason — Thu, 26 Mar 2020 05:00:34 +0000

Stuck at home trying to make progress on your online business? Mark shares four essential strategies for staying productive when the world feels out of control, including the one foundational habit that makes all the others possible. What You'll Learn in This Episode Why staying positive is not optional but the foundation of all productivity […]

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Coronavirus Online Business Tactics: How To Thrive And Survive COVID-19 [LNIM196]

Mark Mason — Thu, 19 Mar 2020 05:00:49 +0000

When the world changes overnight, your January goals no longer apply. Mark shares a simple process for resetting your business goals and creating a 12-week plan that turns crisis into opportunity. What You'll Learn in This Episode Why your pre-crisis goals need to be re-evaluated immediately How to assess which activities are no longer possible […]

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Coronavirus And Online Business: What Does The COVID-19 Crisis Make Possible [LNIM195]

Mark Mason — Thu, 12 Mar 2020 20:53:16 +0000

It is easy to live in fear when a crisis hits, but what if you asked a different question? Mark explores what the COVID-19 crisis made possible for online entrepreneurs and shares foundational advice for using disruption to build rather than retreat. What You'll Learn in This Episode Why asking “what does this make possible” […]

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Drop Shipping Basics: What Is Drop Shipping And Why Is It A Great First Internet Business [LNIM194]

Mark Mason — Thu, 05 Mar 2020 11:37:12 +0000

Curious about drop shipping but not sure how it works or whether it fits your business model? Mark breaks down the fundamentals of drop shipping, explains why it is a great model for beginners, and walks through the key criteria for selecting winning products. What You'll Learn in This Episode Exactly how the drop shipping […]

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The Problem With Your 2020 Goals And How To Fix It [LNIM193]

Mark Mason — Thu, 09 Jan 2020 15:42:46 +0000

If you keep setting goals the same way, you will keep getting the same results. Mark shares a proven four-step goal-setting recipe that includes reconnecting with your vision, building 12-week execution plans, and developing the atomic habits that make achieving your goals inevitable. What You'll Learn in This Episode Why reconnecting with your long-term vision […]

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Gratitude in Business — A Thanksgiving Day Episode [LNIM192]

Mark Mason — Thu, 28 Nov 2019 07:00:05 +0000

What does gratitude have to do with building a successful online business? Everything. Mark shares why the attitude of gratitude is not just feel-good advice but a practical mindset strategy that attracts abundance and fuels the energy you need to keep building. What You'll Learn in This Episode How gratitude creates a positive feedback loop […]

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Is It Too Late To Start Your Internet Business? [LNIM191]

Mark Mason — Thu, 21 Nov 2019 19:02:05 +0000

Are the golden days of internet business behind us? Is there too much competition? Mark tackles one of the most common questions he hears from aspiring entrepreneurs and explains why the answer might surprise you. What You'll Learn in This Episode What has genuinely changed about starting an internet business compared to the early days […]

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The Importance of Celebrating Small Wins in Your Business [LNIM190]

Mark Mason — Thu, 14 Nov 2019 07:00:44 +0000

When your business feels like an endless grind of setbacks, the problem might not be your strategy. It might be that you are not stopping to celebrate the progress you have already made. In this episode, Mark explains why celebrating small wins is a powerful business growth tool and gives you a step-by-step recipe for […]

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Are You Properly Leveraging Your Unique Value Proposition (UVP)? [LNIM189]

Mark Mason — Thu, 07 Nov 2019 07:00:13 +0000

You have probably heard about the unique value proposition, but chances are you are not leveraging it the way you should be. In this episode, Mark explains what a UVP actually is, gives you a framework for building one that converts, and shows you where to apply it across your business. He also highlights the […]

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Dealing with Impostor Syndrome [LNIM188]

Mark Mason — Thu, 31 Oct 2019 06:00:59 +0000

Do you ever wonder what gives you the right to speak on a particular topic? That nagging feeling has a name, and it is impostor syndrome. In this episode, Mark breaks down what impostor syndrome is, why it hits online entrepreneurs especially hard, and gives you five concrete strategies for overcoming it so you can […]

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When Life Gets In The Way [LNIM187]

Mark Mason — Thu, 24 Oct 2019 06:00:58 +0000

Life has a way of derailing your business plans. Between the day job, basketball practice, dinner, homework, and everything else, your entrepreneurial dreams can feel permanently on hold. In this episode, Mark shares his own recent setbacks and walks you through Stephen Covey's “Big Rocks” framework to help you prioritize what actually matters. What You'll […]

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Etsy Seller Tips — Sell More On Etsy With Sharon Tseung [LNIM186]

Mark Mason — Thu, 17 Oct 2019 06:00:42 +0000

Want to start or grow an Etsy business but need practical guidance from someone who has done it? In this episode, Mark interviews Sharon Tseung of the Digital Nomad Quest Podcast, who shares her best strategies for selling more on Etsy. Sharon covers everything from branding and SEO to stocking your shop for maximum visibility. […]

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Internet Business Accountability Tips [LNIM185]

Mark Mason — Thu, 10 Oct 2019 15:12:02 +0000

Having trouble holding yourself accountable to your own goals? You set big plans, get excited, and then watch them slowly fade into the background. In this episode, Mark shares his personal accountability journey and gives you three proven strategies plus a bonus tip for creating the leverage you need to follow through on your business […]

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Gideon Shalwick on the Impact of Why and Maxwell’s Equations [LNIM184]

Mark Mason — Thu, 03 Oct 2019 06:00:27 +0000

What happens when you finally discover the real reason behind everything you do? In this episode, Gideon Shalwick returns to share his deeply personal journey of discovering his purpose. He talks about the courage it takes to ask yourself why, the surprising connection between Maxwell's Equations and living with purpose, and how following your true […]

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Immediately Increase Video Engagement with Gideon Shalwick [LNIM183]

Mark Mason — Thu, 26 Sep 2019 12:48:43 +0000

You are spending time creating video content but the engagement numbers are not where you want them. Sound familiar? In this episode, Mark interviews Gideon Shalwick from Splasheo.com, who shares his proven strategies for immediately increasing video viewer engagement and conversions. What You'll Learn in This Episode What video engagement actually means beyond just view […]

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Internet Business Mindset Takeaways From Free The Dream [LNIM182]

Mark Mason — Thu, 19 Sep 2019 06:00:13 +0000

Do you have the business mindset you need to succeed online? In this episode, Mark shares the most powerful mindset takeaways from attendees at Cliff Ravenscraft's Free The Dream conference in Franklin, Tennessee. He also breaks down Google's new link attribute guidelines for UGC and sponsored links and explains what they mean for your SEO […]

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Email Deliverability — How To Protect Your List [LNIM181]

Mark Mason — Thu, 12 Sep 2019 06:00:10 +0000

Are your emails ending up in the spam or promotions folder instead of the inbox? Email deliverability can make or break your marketing results. In this episode, Mark offers seven actionable best practices you can implement immediately to improve your email deliverability and protect the list you have worked so hard to build. What You'll […]

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Get More Email Subscribers With Exit Intent Popups [LNIM180]

Mark Mason — Thu, 05 Sep 2019 06:00:10 +0000

Every visitor who leaves your site without subscribing is a missed opportunity. Exit intent popups give you one last chance to capture that visitor's email before they disappear. In this episode, Mark explains how exit intent popups work, how to make them convert, and why they should be part of your email growth strategy. What […]

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Get More Traffic With Browser Push Notifications [LNIM179]

Mark Mason — Thu, 29 Aug 2019 06:00:26 +0000

Looking for a new traffic channel that most of your competitors are ignoring? Browser push notifications let you send clickable alerts directly to your visitors' browsers, bringing them back to your site whenever you publish new content. In this episode, Mark shares his experience implementing push notifications and gives you practical tips for making them […]

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Google Search Traffic Trends And Tips [LNIM178]

Mark Mason — Thu, 22 Aug 2019 06:00:18 +0000

Google is stealing your traffic, and most bloggers do not even realize it. Rich snippets now display answers directly in search results, which means fewer people click through to your site. In this episode, Mark explains what is happening with Google search traffic trends and gives you five strategies for adapting your content to maintain […]

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17 Time Management Hacks For Side Hustlers [LNIM177]

Mark Mason — Thu, 15 Aug 2019 12:34:03 +0000

You have a day job, a family, and a side hustle you are trying to grow. There are only 24 hours in a day. How do you make it all work? In this episode, Mark delivers 17 proven time management hacks specifically for side hustlers, drawn from his main stage presentation at FlynnCon in July. […]

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Side Hustle Tips: Success Secrets for Part-Time Entrepreneurs [LNIM176]

Mark Mason — Thu, 08 Aug 2019 06:00:40 +0000

How do you build a real internet business when you only have a few hours a day? In this episode, Mark delivers his top success secrets for part-time entrepreneurs, drawn from his main stage presentation at FlynnCon 1 in San Diego. He covers 12 things you should do and 6 things you must avoid to […]

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FlynnCon Review — Press Start On Your Internet Business [LNIM175]

Mark Mason — Sat, 03 Aug 2019 02:40:28 +0000

Pat Flynn held his first-ever live conference in San Diego, and Mark was there. In this episode, Mark shares his honest FlynnCon review along with six major takeaways that apply directly to your internet business. Whether you attended or not, these lessons from FlynnCon will help you think differently about building your online business. What […]

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Blogging Secrets With Leslie Samuel [LNIM174]

Mark Mason — Thu, 25 Jul 2019 15:55:17 +0000

Is blogging still worth the effort? Leslie Samuel thinks so, and he has the results to prove it. In this episode, Mark sits down with the founder of BecomeABlogger.com to dig into the blogging secrets that separate successful bloggers from everyone else. Leslie shares his journey, explains why passion matters more than trend-chasing, and breaks […]

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Profitable Virtual Real Estate On The Internet [LNIM173]

Mark Mason — Thu, 18 Jul 2019 15:41:04 +0000

What if you could build online properties that generate recurring revenue by renting out digital traffic? That is the premise behind virtual real estate on the internet. In this episode, Mark breaks down three specific business models for creating profitable websites that serve as lead-generation machines for local businesses and other clients who need customers. […]

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Overcoming Fear In Business With Cliff Ravenscraft [LNIM172]

Mark Mason — Thu, 11 Jul 2019 15:17:14 +0000

Fear stops more entrepreneurs from starting than any lack of skill or knowledge. In this episode, Mark sits down with mindset coach Cliff Ravenscraft to explore the psychology of overcoming fear in business. Cliff shares practical strategies for recognizing fear, rechanneling it into productive energy, and replacing the limiting beliefs that keep you stuck. What […]

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Arnold Schwarzenegger On Internet Business Success [LNIM171]

Mark Mason — Thu, 04 Jul 2019 18:37:13 +0000

What can Arnold Schwarzenegger teach you about building a successful internet business? More than you might think. In this episode, Mark breaks down Arnold's famous five rules for success from his Goalcast speech and applies each one directly to the challenges part-time internet entrepreneurs face every day. What You'll Learn in This Episode Arnold Schwarzenegger's […]

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Pat Flynn On Fear, Motivation and the Opportunity To Serve [LNIM170]

Mark Mason — Thu, 27 Jun 2019 06:00:07 +0000

Pat Flynn returns to the Late Night Internet Marketing Podcast for an intimate conversation about what really drives him. This is not the typical Pat Flynn interview about tactics and tools. Mark goes deeper, exploring Pat's fears, his motivation for taking risks, and why serving his audience is the engine behind everything he builds. What […]

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10 Killer Headline Tips [LNIM169]

Mark Mason — Fri, 21 Jun 2019 17:25:51 +0000

Your headline is the single most important piece of copy you will ever write. It determines whether anyone reads the rest of your content, clicks your ad, or opens your email. In this episode, Mark shares ten killer headline tips that will sharpen your copywriting skills and help you capture attention in any medium, from […]

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Keys To Copywriting With Rusty Ryal: 3 Tips Every Entrepreneur Needs [LNIM168]

Mark Mason — Fri, 21 Jun 2019 15:46:36 +0000

Whether you are writing a sales page, crafting an email sequence, or putting together a solo ad, copywriting is a skill every online entrepreneur needs. In this episode, professional copywriter and former Major League Baseball player Rusty Ryal joins me to share the three most important things you need to know as a beginning copywriter. […]

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