Using Thankfulness To Stay Motivated [LNIMV016]

It is almost Thanksgiving, and Mark Mason is driving around at lunch thinking about what he is thankful for from a business perspective. The answer turns out to be a powerful motivation tool: when you take account of the things about your business that genuinely excite you, you can use that energy to fuel your plans for the coming year.

Video: Using Thankfulness to Stay Motivated

Gratitude as a Business Strategy

Mark identifies several things he is thankful for in his business: the relationships formed through his mastermind group, the success he has enjoyed, and most importantly, his audience. Listeners, viewers, and readers who engage with his content provide both motivation and direction.

The practical application: as you plan your goals for the coming year, use your gratitude list as a guide. If the relationships in your business are what energize you most, make relationship-building a priority in your plans. If helping people through your content is what drives you, commit to creating more content. The more aligned your business is with the things you are genuinely thankful for, the more sustainable your motivation will be.

What Has Changed Since This Episode

Mark recorded this in November 2015.

Gratitude practices in business have become mainstream. What Mark describes informally here, using thankfulness as a motivational and strategic tool, has been formalized in entrepreneurial culture. Gratitude journaling, morning routines that include reflection on what is working, and frameworks that start with strengths rather than weaknesses are now standard advice in business coaching and personal development. The science behind gratitude's effect on motivation and resilience has been well documented since this recording.

Key Takeaways

• Taking stock of what you are thankful for in your business reveals what actually motivates you
• Use your gratitude list to guide your goal setting for the new year
• Alignment between what energizes you and what your business does creates sustainable motivation

Listen and Subscribe

Listen to Late Night Internet Marketing on Apple Podcasts or subscribe at latenightim.com/internet-marketing-podcast/.