![Two Kinds of Affiliate Marketing: Relationship and CPA [LNIM239]](jpg/depositphotos_132925604_xl-1080x675.jpg)
Affiliate marketing is one of the best ways to start an online business, but most people do not realize there are two fundamentally different approaches. One is built on personal relationships and trust. The other is a mechanical, numbers-driven system. Understanding the difference — and how to combine them — can transform how you think about building online income.
What You'll Learn in This Episode
- The two major categories of affiliate marketing and how they differ
- Why relationship-based affiliate marketing depends on know-like-trust
- How CPA (cost per action) marketing works as a more mechanical, impersonal model
- The powerful hybrid approach that combines both methods
- How to use CPA traffic to build a relationship-based audience for free
Episode Summary
Mark breaks down affiliate marketing into two distinct categories and explains how understanding both opens up opportunities most marketers miss.
Relationship affiliate marketing is what most people think of when they hear “affiliate marketing.” You build an audience through content — a blog, podcast, YouTube channel — and recommend products you genuinely use and believe in. When your audience buys through your links, you earn a commission. The foundation is the know-like-trust factor. People buy because they trust your judgment. This is no different than recommending a great plumber to your friend at the barber shop, except online and at scale.
CPA (cost per action) marketing is less personal and more technical. You buy paid traffic, send it to offers where people take simple actions (submitting an email, zip code, or form), and earn a commission per action. There is no personal brand, no audience relationship, no content creation. You are an invisible person placing ads and optimizing traffic. It is mechanical, impersonal, and can be highly profitable if you master the numbers.
The most interesting part of the episode is Mark's description of the hybrid model. Imagine you build a relationship-based affiliate business around people who play guitar. You create YouTube videos, write guitar reviews, and recommend courses and gear. Simultaneously, you find CPA offers in the guitar niche and buy cold traffic to drive to those offers through a landing page where you capture email addresses first.
Now you have a growing stream of people entering your ecosystem who were originally cold traffic paid for by CPA commissions. Over time, you develop relationships with these people through email, they discover your content, and they become part of your loyal audience. You are building your relationship-based business with traffic subsidized by CPA earnings. That is the power of combining both approaches.
Key Takeaways
- Relationship affiliate marketing is built on know-like-trust and content. It is personal and long-term.
- CPA marketing is mechanical and numbers-driven. No personal brand required, just traffic optimization.
- The hybrid model uses CPA traffic to feed your relationship-based business, effectively for free
- Capturing email addresses from CPA campaigns lets you develop relationships with initially cold traffic
- Understanding both models gives you more strategic options than choosing just one
What's Changed Since This Episode
Mark recorded this in January 2023. The distinction between relationship and CPA affiliate marketing remains as relevant as ever, but the landscape for both has evolved. For relationship-based marketing, short-form video (Reels, Shorts, TikTok) has become a primary audience-building channel alongside traditional blog and podcast content. For CPA marketing, rising ad costs and privacy changes have made traffic optimization more demanding.
The hybrid model Mark describes has become even more valuable as customer acquisition costs rise. Building owned audiences through email and content is increasingly important, and using CPA campaigns to subsidize that list building is a strategy more marketers are adopting.
Resources Mentioned
- Late Night Internet Marketing YouTube Channel
- Descript — podcast and video editing tool
- Send Mark feedback
Related Episodes
This episode kicks off Mark's CPA marketing series:
- LNIM240 — Cost Per Action (CPA) Affiliate Marketing Explained
- LNIM241 — 123 Profit CPA Marketing Opportunity
- LNIM242 — CPA Marketing and 123 Profit With Aidan Booth
Listen and Subscribe
Listen to Late Night Internet Marketing on Apple Podcasts or Spotify. Have a question for Mark? Email [email protected] or call the digital recorder at 214-444-8655.
