by Mark Mason | Jan 16, 2012 | Internet Marketing, Video
Sometimes the best internet marketing lessons come from unexpected places. Mine came from ordering wine from a small winery called Moonstone Cellars after hearing the owner, Todd Clift, interviewed on the Podcast Answer Man show. Todd was not an internet marketer. He...
by Mark Mason | Sep 28, 2011 | How To, Video
One of the most common questions I get from WordPress beginners is how to change the home page from the default blog feed to a static page. If you are building a business website or an affiliate site, you often want visitors to land on a custom page with specific...
by Mark Mason | Aug 26, 2011 | Internet Marketing, Video
One of the most important things you can do before building an affiliate website is to understand the math. Not complicated math. Just basic arithmetic that shows you exactly what needs to happen for your site to make money. As Stephen Covey said, you need to begin...
by Mark Mason | May 10, 2011 | Internet Marketing Product Reviews, Video
Back in 2011, I was excited about a WordPress theme called WP Fan Pro that let you create custom Facebook Fan Pages using iframes. I bought it for $97, stayed up until 2 AM building a fan page for MasonWorld.com, and gave it my full endorsement. It was a legitimate...
by Mark Mason | Jan 26, 2011 | Internet Marketing, Video
A few years ago, Volkswagen ran a campaign called “The Fun Theory.” The idea was simple: you can change people's behavior by making the right choice the fun choice. In one experiment, they turned a set of subway stairs into a giant working piano keyboard....
by Mark Mason | Jan 19, 2011 | Internet Marketing, Video
Back in the early days of this blog, I made a silly video with some friends — Pat Flynn, Nicole Dean, and Willie Crawford — where we cast ourselves as heroes in a Star Wars parody fighting the “evil forces” of internet marketing. It was a joke,...
