by Mark Mason | May 3, 2008 | Blogging
Back in 2008, I was fascinated by a concept called lead blogging — the idea that your blog's primary job is not to attract random visitors, but to convert those visitors into email subscribers. A blogger named Aaron Abber demonstrated this powerfully by building...
by Mark Mason | Apr 30, 2008 | Blogging
In 2008, the blogging community celebrated something called RSS Appreciation Day — an informal holiday designed to raise awareness about RSS feeds and how they worked. One blogger organized a cross-promotion event called FeedaPalooza, where bloggers agreed to...
by Mark Mason | Apr 29, 2008 | Blogging
If lead blogging is the answer, what is the question? The question is this: what is the best way to monetize a blog? And after nearly two decades of blogging and podcasting, I am more convinced than ever that the answer is your email list. What Is Lead Blogging? Lead...
by Mark Mason | Apr 27, 2008 | Blogging
Have you ever felt like you are spinning your wheels? Working and writing and publishing, but getting no visitors, no engagement, and no revenue from your blog? If so, you are not alone. That feeling of effort without results is one of the most common reasons people...
by Mark Mason | Apr 27, 2008 | Blogging
When I first started learning about internet marketing, it felt exactly like drinking from a fire hose. Every day brought a new blog to follow, a new strategy to learn, a new guru to evaluate. The sheer volume of information available to someone trying to build an...
by Mark Mason | Apr 23, 2008 | Blogging
One of the biggest challenges of part-time internet marketing is finding enough hours in the day to actually do the work. When you have a full-time job you love, a family that needs your attention, and an online business you are trying to build on the side, every...
