{"id":9850,"date":"2016-02-24T14:23:36","date_gmt":"2016-02-24T20:23:36","guid":{"rendered":"http:\/\/www.latenightim.com\/?p=9850"},"modified":"2026-04-03T01:54:50","modified_gmt":"2026-04-03T06:54:50","slug":"lnim098-transcipt-how-to-find-a-niche-for-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/www.latenightim.com\/lnim098-transcipt-how-to-find-a-niche-for-affiliate-marketing\/","title":{"rendered":"LNIM098 Transcript: How to Find a Niche for Affiliate Marketing"},"content":{"rendered":"<p>This is the transcript continuation for Episode 098 where Mark brainstorms niche site ideas live on the show. He walks through his actual thought process for generating a list of potential niches across three categories: things you are interested in, things that annoy you, and things that look like good opportunities.<\/p>\n<h2>Category 1: Things You Are Interested In<\/h2>\n<p>Mark starts with personal interests, emphasizing these do not need to be areas of expertise &#8212; just genuine curiosity.<\/p>\n<ul>\n<li><strong>Guitar and singing<\/strong> &#8212; Lucrative online guitar programs with affiliate opportunities. Review sites comparing learn-to-play programs could work well.<\/li>\n<li><strong>Pub darts<\/strong> &#8212; High-end equipment from horse hair dartboards to titanium-shafted darts with custom flights. Niche but passionate buyers.<\/li>\n<li><strong>Podcasting<\/strong> &#8212; Mark uses a $400 Heil PR40 microphone. The equipment ecosystem around podcasting (mixers, compressors, preamps, digital recorders) is extensive and constantly turning over.<\/li>\n<li><strong>Electronics and Apple gear<\/strong> &#8212; Competitive but lucrative space with constant product turnover.<\/li>\n<li><strong>Drones<\/strong> &#8212; Mark owns a high-end drone and notes the regulatory landscape (FAA registration) creates content opportunities.<\/li>\n<li><strong>Home security and home automation<\/strong> &#8212; Mark envisions a niche site specifically for Apple-ecosystem home automation: Hue lights, smart locks, security cameras, garage door controllers.<\/li>\n<li><strong>Hunting and outdoor gear<\/strong> &#8212; Lucrative but some affiliate programs restrict firearms-related content. Mark's personal filter: do not promote anything you would be embarrassed to tell your pastor about.<\/li>\n<li><strong>Automotive customization<\/strong> &#8212; SUV accessories, aftermarket parts, and modifications.<\/li>\n<\/ul>\n<h2>Category 2: Things That Annoy You<\/h2>\n<p>Problems in your life represent niches where you can genuinely help people.<\/p>\n<ul>\n<li><strong>Weight loss for men over 40<\/strong> &#8212; Not generic weight loss, but specifically for busy sedentary guys over 40 with desk jobs. The niche-down makes it winnable.<\/li>\n<li><strong>Plantar fasciitis<\/strong> &#8212; A painful sports injury that doctors struggle to treat effectively. Home remedies, Clickbank products, and comparison content could serve this audience.<\/li>\n<li><strong>Snoring solutions<\/strong> &#8212; Huge market with opportunity for credible, research-backed content rather than snake oil promotions.<\/li>\n<li><strong>Shaving and razor comparisons<\/strong> &#8212; The razor subscription wars (Harry's vs. Gillette) create natural comparison content with affiliate programs.<\/li>\n<li><strong>Meditation<\/strong> &#8212; Growing market with digital products on Clickbank plus hardware like EEG meditation headbands that gamify the practice.<\/li>\n<\/ul>\n<h2>Category 3: Interesting Opportunities<\/h2>\n<ul>\n<li><strong>Training and certification sites<\/strong> &#8212; Inspired by Pat Flynn's Security Guard Training HQ success. Could the model be replicated in other training niches?<\/li>\n<li><strong>As-seen-on-TV products<\/strong> &#8212; People see infomercials, forget the website, and Google the product name. Capturing that search traffic with affiliate content can be profitable. Mark's example: Bug-a-Salt, a salt-shooting fly gun.<\/li>\n<li><strong>Holiday and seasonal products<\/strong> &#8212; Christmas toys (like the BB-8 Sphero), Halloween costumes tied to new movie characters. High revenue potential but often not sustainable year-round.<\/li>\n<\/ul>\n<h2>The Assignment<\/h2>\n<p>Mark's homework for listeners: create a list of 50 potential niches. Target 20 from personal interests, 20 from problems, and 10 from opportunities. Do not overthink it &#8212; just write down everything that comes to mind. Check your credit card receipts and browse stores for inspiration. The next episode will cover how to evaluate and filter these ideas.<\/p>\n<h2>Fortune Cookie Segment<\/h2>\n<p>Mark's nine-year-old son Zachary reads the fortune: &#8220;A friend or partner will be giving you needed information. Listen.&#8221; Mark connects this to the value of mastermind groups &#8212; and the hard part of actually listening when they tell you something you do not want to hear.<\/p>\n<h2>What's Changed Since This Episode<\/h2>\n<p><strong>The brainstorming approach is still valid.<\/strong> Starting from personal interests, problems, and opportunities remains a solid framework for generating niche ideas. What has changed is the evaluation criteria &#8212; modern niche selection must account for Google's E-E-A-T requirements, which heavily favor content creators with genuine first-hand experience in their niche.<\/p>\n<p><strong>Some of Mark's examples aged well.<\/strong> Home automation, drones, and meditation have all become massive markets. Podcasting equipment is a thriving niche. The razor subscription market exploded exactly as Mark predicted.<\/p>\n<p><strong>Seasonal and trending product sites are harder now.<\/strong> Google's algorithms are better at identifying sites that exist only to capture seasonal search traffic without providing lasting value. Building authority over time matters more than timing a trend.<\/p>\n<h2>Listen and Subscribe<\/h2>\n<p>Listen to Late Night Internet Marketing on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/late-night-internet-marketing-mark-mason-affiliate\/id323964382\">Apple Podcasts<\/a> or subscribe at <a href=\"https:\/\/www.latenightim.com\/internet-marketing-podcast\/\">latenightim.com\/internet-marketing-podcast\/<\/a>. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"PodcastEpisode\",\n  \"name\": \"LNIM098 Transcript: How to Find a Niche for Affiliate Marketing\",\n  \"url\": \"https:\/\/www.latenightim.com\/lnim098-transcipt-how-to-find-a-niche-for-affiliate-marketing\/\",\n  \"datePublished\": \"2016-02-24T14:23:36\",\n  \"dateModified\": \"2026-04-03\",\n  \"description\": \"Mark Mason brainstorms niche ideas live across three categories: personal interests, annoying problems, and market opportunities. Full transcript with 50-niche homework assignment.\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Mark Mason\",\n    \"url\": \"https:\/\/www.latenightim.com\/about\/\",\n    \"jobTitle\": \"Host, Late Night Internet Marketing Podcast\",\n    \"description\": \"Mark Mason helps part-time entrepreneurs build internet businesses one night at a time. 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Category 1: Things You [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":26766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"find niche affiliate marketing","_yoast_wpseo_title":"How to Find a Niche for Affiliate Marketing | LNIM098 Transcript","_yoast_wpseo_metadesc":"Mark Mason brainstorms niche ideas live across three categories: personal interests, annoying problems, and market opportunities. Full transcript with 50-niche homework assignment.","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[54],"tags":[],"class_list":["post-9850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing-podcast-transcripts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find a Niche for Affiliate Marketing | LNIM098 Transcript<\/title>\n<meta name=\"description\" content=\"Mark Mason brainstorms niche ideas live across three categories: personal interests, annoying problems, and market opportunities. 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