Your landing page conversion rate can literally double the revenue of your business. A few percentage points of improvement in your opt-in rate changes everything downstream — more subscribers, more sales, more profit from the same traffic. In this episode, Mark shares ten essential landing page tips that he has tested and refined over years of building pages that convert.<\/p>\n
Mark defines a landing page simply: it is any page where traffic arrives with the goal of getting visitors to take an action. That action might be opting in, buying, or clicking through. The conversion rate on that page can be the difference between a profitable business and a money pit.<\/p>\n
Before diving into the tips, Mark emphasizes one overarching principle: everything is up for debate, so you must test<\/strong>. These tips are starting points based on what works broadly, but your specific market might respond differently. Use A\/B testing tools to validate what works for your audience.<\/p>\n Here are the ten tips:<\/p>\n Mark adds one bonus tip: use HTTPS<\/strong>. Make sure your website is hosted with a reasonable domain name and looks trustworthy. And when you test, make sure you have enough traffic to get statistically meaningful results before making changes.<\/p>\n Mark recorded this in early 2023. Since then, Google Optimize (the free A\/B testing tool Mark referenced) was shut down in September 2023. Current alternatives for A\/B testing include VWO, Optimizely, and free options within many landing page builders like Unbounce, Leadpages, and Carrd.<\/p>\n The mobile-first advice has become even more critical. Mobile traffic continues to grow, and Core Web Vitals (Google's page performance metrics) now directly affect search rankings. Pages that load slowly or shift layout on mobile get penalized in search results.<\/p>\n AI-powered landing page builders have also emerged, making it faster to generate and test multiple page variations. Tools like Unbounce Smart Builder can suggest layouts and copy based on your industry and goals.<\/p>\n For more on building effective online business assets:<\/p>\n Listen to Late Night Internet Marketing on Apple Podcasts<\/a> or Spotify<\/a>. Have a question for Mark? Email feedback@latenightim.com<\/a> or call the digital recorder at 214-444-8655.<\/p>\n\n
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