When the world changes overnight, your January goals no longer apply. Mark shares a simple process for resetting your business goals and creating a 12-week plan that turns crisis into opportunity.<\/p>\n
If you do the same thing you did before a crisis hit, you will not like the results. Mark lays out a practical process for re-evaluating your goals and creating a plan that works in the current reality.<\/p>\n
The foundation starts with mindset. As Tony Robbins<\/a> teaches and Cliff Ravenscraft<\/a> reinforces, a negative attitude does not help regardless of the situation. You cannot control what is happening in the world, but you can control your reaction to it. The “what makes it possible” mindset is the one that produces results.<\/p>\n Here is Mark's recipe for knowing exactly what to do when everything changes:<\/p>\n Assess the situation honestly.<\/strong> Do not make things bigger or smaller than they actually are. Make a list of everything you were doing before that is impossible or impractical now. Note how much time you spent on each activity weekly. This exercise reveals both what you have lost and, critically, what time you have gained.<\/p>\n Create a 12-week plan.<\/strong> Instead of clinging to annual goals that no longer make sense, sit down and set goals for the next 12 weeks. Do annual planning four times a year, once every quarter, instead of once a year. This approach keeps your goals relevant to current conditions and gives you a manageable planning horizon.<\/p>\n Despite the challenges, a crisis often provides one free resource that entrepreneurs never seem to have enough of: time<\/strong>. Activities getting cancelled, commutes disappearing, and social obligations pausing all create windows that did not exist before. The question is whether you will use that time productively or let it slip away.<\/p>\n Mark's challenge is direct: will you sit around and focus on what you cannot do, or will you set goals that make your next 90 days productive and create a huge impact when things recover?<\/p>\n Mark recorded this episode in March 2020. The 12-week planning approach he recommended proved to be exactly the right framework for navigating the extended uncertainty that followed. Entrepreneurs who adopted quarterly planning during 2020 were better positioned to adapt as conditions changed month to month.<\/p>\n The core insight that crises create opportunity has been validated many times over. Online business saw tremendous growth from 2020 through 2022, and the entrepreneurs who used the early months to build rather than retreat captured disproportionate market share.<\/p>\n Tony Robbins<\/a> and Cliff Ravenscraft<\/a>, both referenced in this episode, continue to be leading voices in business mindset and personal development.<\/p>\n If you found this episode helpful, you might also enjoy:<\/p>\n Listen to Late Night Internet Marketing on Apple Podcasts<\/a> or Spotify<\/a>. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.<\/p>\nKey Takeaways<\/h2>\n
\n
What's Changed Since This Episode<\/h2>\n
Resources Mentioned<\/h2>\n
\n
Related Episodes<\/h2>\n
\n
Listen and Subscribe<\/h2>\n