Where do Amazon FBA wholesale suppliers actually come from? In this episode I answer the most frequently asked question about Amazon wholesale: do you find the product first or the supplier first? I break down both approaches and explain why an abundance mindset matters more than your sourcing strategy.<\/p>\n
This episode opens with a mindset story from coaching youth baseball. After getting outplayed by a clearly superior team, my 11-year-old players did not feel sorry for themselves. Instead, they saw the other team's success as evidence that they could play at that level too. That abundance mindset — seeing competition as validation rather than discouragement — applies directly to your business.<\/p>\n
If other people are succeeding in the space you want to enter, that is proof it can be done.<\/strong> The question is what they are doing better that you can learn from.<\/p>\n Listener Danny Mullen asked the most common Amazon FBA wholesale question: do you select the product first or the supplier first?<\/strong> The answer is you can do it either way.<\/p>\n Supplier-first approach:<\/strong> Find wholesale distributors through trade shows, attendee lists, online directories, or cold outreach. Contact them, explain you are an online retailer, and request their product catalog. These catalogs often contain thousands of items with UPC codes and wholesale pricing, which you can then analyze for profitable Amazon opportunities.<\/p>\n Reverse wholesale sourcing:<\/strong> Start with a product you spot in a store or online. Research the manufacturer, contact them, and ask who their authorized distributors are. When you reach out to that distributor, you can say the manufacturer referred you. This gives you a warm introduction and access to their full catalog — not just the one product you started with.<\/p>\n Either way, you end up with a relationship with a wholesaler and a list of products to analyze for profitability on Amazon.<\/p>\n The episode also challenges you to do a self-assessment on negativity. Are you spending energy complaining about things outside your control? That energy could be going into your business instead. Focus on what you can actually change.<\/p>\n Pick one approach this week. Either find a trade show in your niche and request an attendee list, or walk into a store, find a product you find interesting, and trace it back to the manufacturer and their distributors. One action beats a week of research. Subscribe on Apple Podcasts<\/a> or Spotify<\/a>.<\/p>\nKey Takeaways<\/h2>\n
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What Has Changed Since This Episode<\/h2>\n
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Resources<\/h2>\n
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Take Action<\/h2>\n