The Google Medic Update hit two months ago and shook up rankings across health and finance sites. In this episode, I break down what we know about the update, whether you should avoid YMYL niches, and exactly what to do if your site was affected.<\/p>\n
Barry Schwartz at SEO Roundtable was the first to report the Google Medic Update. After surveying impacted sites, he found that nearly half were health-related and a significant portion were finance-related. Google calls these YMYL sites — Your Money or Your Life.<\/p>\n
Google is targeting sites that lack E-A-T: Expertise, Authoritativeness, and Trustworthiness<\/strong>. The logic is simple. Google makes money from ads, and their ad business depends on being the best search engine. To stay on top, they need to deliver authoritative answers, especially when someone is searching for medical or financial information.<\/p>\n Should you start a niche site in health or finance?<\/strong> Only if you have real expertise or are committed to creating genuinely authoritative content. If you have medical credentials and want to build a site in your field, go for it. But if you are just looking for an affiliate opportunity and have no credentials and no plan to hire experts, I would avoid YMYL niches right now.<\/p>\n If you were hit by the update, take these steps:<\/strong><\/p>\n I also introduced the Late Night Swimming Pool Experiment — my attempt to pay for a swimming pool using Amazon FBA wholesale revenue, working just 30 minutes a day.<\/p>\n The full transcript for this episode is available at LNIM 157 Transcript: Google Medic Update<\/a>.<\/p>\n Run an E-E-A-T audit on your site this week. Do you have author bios, legal pages, and authoritative citations? Fix the gaps and your rankings will thank you. Subscribe on Apple Podcasts<\/a> or Spotify<\/a>.<\/p>\n\n
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