Brady Cole is a pharmacist who lives half a mile from me. He had never listened to a podcast before we met at a batting cage. A few years later, he turned a simple health blog into paid writing gigs at Pharmacy Times, one of the largest pharmacy publications in the country. This is his affiliate marketing success story, and it has lessons for every part-time entrepreneur.<\/p>\n
This was the first ever in-studio guest interview on the Late Night Internet Marketing Podcast. Brady Cole, known online as the Helpful Pharmacist, sat down in my home studio in Dallas to talk about his journey from zero online presence to paid contributor at a major pharmacy publication.<\/p>\n
How it started:<\/strong> Brady and I play on a softball team together. He had never heard of podcasting when I mentioned it at a batting cage practice. After listening to some business podcasts, he got interested in affiliate marketing and came over to my house to brainstorm ideas. My advice was simple: start with what you know.<\/p>\n Brady is a pharmacist.<\/strong> He knows medications, health topics, and how to explain complex medical information in plain language. Instead of chasing random affiliate niches, he built HelpfulPharmacist.com<\/a> around his actual expertise. He did not wait until everything was perfect. He figured things out as he went, asked for help when he needed it, and just kept publishing.<\/p>\n The unexpected opportunity:<\/strong> His blog caught the attention of Pharmacy Times, one of the largest pharmacy publications in the industry. They invited him to become a paid contributor. Each article he writes for them pays more than most bloggers ever earn from their blogs. This was never part of the original plan, but because Brady was putting his expertise out there consistently, the opportunity found him.<\/p>\n One of my favorite details: Brady wrote an article for Pharmacy Times based on something I said in passing on the podcast — “you bring your own weather wherever you go.” He turned that concept into a piece about attitude in the workplace. The article was so well received that it was distributed to every store in his pharmacy chain and even used at a Boy Scout conference.<\/p>\n The lessons from Brady's story:<\/strong><\/p>\n Think about what you already know that other people would find valuable. You do not need to be the world's leading expert. You just need to know more than the person searching for answers. Pick one topic from your professional or personal expertise and write about it this week. Subscribe on Apple Podcasts<\/a> or Spotify<\/a>.<\/p>\n\n
Key Takeaways<\/h2>\n
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What Has Changed Since This Episode<\/h2>\n
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Resources<\/h2>\n
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Take Action<\/h2>\n