Your autoresponder strategy can make or break your online business. Do you have a game plan for managing your email subscribers and the content you provide them? In this first episode of a three-part series, I explain why email marketing is the fundamental that makes everything else in your business work.<\/p>\n
Over the next three episodes, I explore why you should pay attention to your email marketing and how to think about your email funnels.<\/p>\n
Fundamentals matter.<\/strong> Email marketing done right is still incredibly powerful. It remains the primary way people communicate important information, and it consistently outperforms social media and other channels for ROI.<\/p>\n Know your why.<\/strong> Understand what your business is trying to accomplish and what value you exchange for money. Every business model ultimately needs to do one thing: match offers with buyers.<\/p>\n Know your offer.<\/strong> The best offers lift people up and deliver genuine value. Find people who need something and match them with a solution that makes their lives better.<\/p>\n Enable your business model with lopsided value.<\/strong> Your email marketing lives at the intersection of Give Street and Take Street. Give massive value that overwhelms the occasional ask. Even your offers should be so valuable that they stand alone as worth the price.<\/p>\n The full transcript for this episode is available at LNIM 148 Transcript: Autoresponder Strategy Part 1<\/a>.<\/p>\n If you do not have an email marketing platform set up, choose one today and create your first opt-in form. If you already have one, audit your current sequence: does it deliver lopsided value or is it too heavy on selling? Subscribe on Apple Podcasts<\/a> or Spotify<\/a>.<\/p>\nKey Takeaways<\/h2>\n
\n
What Has Changed Since This Episode<\/h2>\n
\n
Resources<\/h2>\n
\n
Related Episodes<\/h2>\n
\n
Full Transcript<\/h2>\n
Take Action<\/h2>\n