These 11 essential copywriting tips will help you improve almost anything you are working on. Copywriting is one of the few skills that translates across every area of business and communication. In this episode I selected the tips most likely to produce immediate results.<\/p>\n
My wife rents camera lenses from ATS Camera Rentals<\/a> before we buy. Every rental arrives with a personal handwritten note, sometimes with candy attached. They noticed from her Twitter activity that she was photographing birds and drew little bird pictures on their notes. That kind of attention ensures she will never rent from anyone else. What are you doing to make your customers feel that level of care?<\/p>\n In the next episode<\/a>, we go deep on Ray Edwards' PASTOR method, a comprehensive copywriting framework that ties all of these tips together.<\/p>\n Mark recorded this episode in February 2017. All 11 tips remain fully relevant<\/strong> because they are grounded in human psychology rather than any specific platform or technology. AI writing tools can draft copy, but these principles are how you evaluate whether that copy is any good.<\/p>\n Short-form content has raised the importance of headlines.<\/strong> Every social media post, video title, and email subject line is a headline competing for attention in a crowded feed. The swipe file advice is more valuable now than ever.<\/p>\n Visual formatting has become even more critical<\/strong> as mobile reading has grown. Most website visitors are on phones where dense blocks of text are particularly punishing. Whitespace, short paragraphs, and clear headings are non-negotiable.<\/p>\n Listen to Late Night Internet Marketing on Apple Podcasts<\/a> or subscribe at latenightim.com\/internet-marketing-podcast\/<\/a>. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.<\/p>\nThe 11 Tips<\/h3>\n
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Key Takeaways<\/h2>\n
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What's Changed Since This Episode<\/h2>\n
Resources Mentioned<\/h2>\n
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Related Episodes<\/h2>\n
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Listen and Subscribe<\/h2>\n