Humor Archives Building Internet Businesses With Affiliate Marketing One Night At A Time Fri, 03 Apr 2026 15:33:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.latenightim.com/wp-content/uploads/2016/10/cropped-lnim-icon-temp-32x32.jpg Humor Archives 32 32 The Hazards of Having a Real Job: Why Your Side Hustle Matters (Updated 2026) https://www.latenightim.com/the-hazards-of-having-a-real-job/ https://www.latenightim.com/the-hazards-of-having-a-real-job/#comments Thu, 11 Mar 2010 15:47:52 +0000 http://www.masonworld.com/?p=2475 People love to talk about the “risk” of starting your own business. But I have always believed the real danger lies in depending entirely on a day job. Let me tell you a story that illustrates this perfectly. The Morning Commute Disaster Years ago, when I was still working full-time as an engineer in Dallas, […]

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]]> https://www.latenightim.com/the-hazards-of-having-a-real-job/feed/ 14 I Admit It: I’m an Engineer (And Why That Helps My Business) (Updated 2026) https://www.latenightim.com/i-admit-it-im-an-engineer/ https://www.latenightim.com/i-admit-it-im-an-engineer/#comments Tue, 09 Mar 2010 20:21:50 +0000 http://www.masonworld.com/?p=2472 My wife has always made fun of me for being an engineering geek. And she is right. I am one. I spent years designing integrated circuits before I ever wrote a blog post or recorded a podcast episode. But what I have learned over 16 years of building Late Night Internet Marketing is that my […]

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]]> https://www.latenightim.com/i-admit-it-im-an-engineer/feed/ 9 Your Online Business Has More Global Reach Than McDonald’s https://www.latenightim.com/more-power-than-mcdonalds/ https://www.latenightim.com/more-power-than-mcdonalds/#comments Wed, 20 Aug 2008 21:58:03 +0000 http://www.masonworld.com/?p=365 I have traveled to dozens of countries over the years, and no matter where I go, I find McDonald's. I still remember seeing my first foreign McDonald's while walking down a street in Tokyo. I had a bowl of McNoodles that day. But here is what struck me during a trip to Seoul, standing in […]

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]]> https://www.latenightim.com/more-power-than-mcdonalds/feed/ 6 Google April Fools Pranks: A History of Tech Humor and Marketing Genius https://www.latenightim.com/google-first-out-of-the-gate-with-gmail-april-fools-prank/ https://www.latenightim.com/google-first-out-of-the-gate-with-gmail-april-fools-prank/#comments Tue, 01 Apr 2008 04:11:14 +0000 http://www.masonworld.com/humor/google-first-out-of-the-gate-with-gmail-april-fools-prank/ Google has a long and legendary tradition of Google April Fools pranks, and the 2008 edition was one of my favorites. Just before midnight on March 31st, I discovered that Google had launched a new Gmail feature called Gmail Custom Time. The premise was delightfully absurd — you could supposedly send emails dated in the […]

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]]> https://www.latenightim.com/google-first-out-of-the-gate-with-gmail-april-fools-prank/feed/ 13 12 Days of Christmas by Straight No Chaser https://www.latenightim.com/12-days/ https://www.latenightim.com/12-days/#respond Wed, 19 Dec 2007 21:11:15 +0000 http://www.masonworld.com/wordpress/?p=20 In December 2007, I shared a video that was making the rounds online: an a cappella group called Straight No Chaser performing their version of “12 Days of Christmas.” If you have never seen it, you missed one of the great viral moments of early YouTube. The Video That Launched a Career Straight No Chaser […]

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]]> https://www.latenightim.com/12-days/feed/ 0 Spanish Love Song https://www.latenightim.com/spanish-love-song/ https://www.latenightim.com/spanish-love-song/#respond Tue, 18 Dec 2007 06:30:20 +0000 http://www.masonworld.com/wordpress/?p=21 Back in December 2007, one of the funniest things I had seen on YouTube was a video called “One Semester of Spanish Spanish Love Song.” If you are a bad Spanish speaker like me, this one hits different. It is a comedy sketch where someone performs a heartfelt love song in Spanish, except the Spanish […]

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