VLOG Archives

Will It Fly Review: Pat Flynn’s Business Validation Book Still Delivers

Mark Mason — Tue, 19 Jan 2016 14:09:20 +0000

I got an advance copy of Pat Flynn's book Will It Fly? back in early 2016, and I was so excited about it that I recorded a video review from my car on the way home from work. Plosives and all. That enthusiasm was warranted. Nearly a decade later, Will It Fly? remains one of […]

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The 4 Things Your New Website Must Have at Launch

Mark Mason — Tue, 12 Jan 2016 13:58:27 +0000

When my friend Brady launched HelpfulPharmacist.com, he wanted to start blogging about pharmacy tips for everyday people. He came to me asking what he needed before going live. The answer is simpler than most people think. You do not need a perfect website. You need four things. 1. Four or Five Really Good Pieces of […]

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My Teens Talk About Their Internet Marketing Views [LNIMV021]

Mark Mason — Wed, 06 Jan 2016 18:41:17 +0000

What do actual teenagers think about online shopping, social media, and how they interact with brands? In this video, Mark Mason rides in the car with two of his daughters and asks them about their habits on Snapchat, Amazon, Twitter, and more. The conversation reveals insights that every internet marketer should hear straight from the […]

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Maintaining Focus On Your Goals — LNIMV20

Mark Mason — Thu, 31 Dec 2015 13:24:16 +0000

Setting goals is the easy part. Maintaining focus on those goals through June and July when life gets busy is where most people fail. Mark Mason shares a simple but powerful lesson he learned while putting away the Christmas tree: do not store your goals the same way you store your ornaments. Video: Maintaining Focus […]

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Top 10 Lists In Affiliate Marketing [LNIMV019]

Mark Mason — Tue, 15 Dec 2015 22:24:42 +0000

Darren Rowse from ProBlogger shared a technique that works brilliantly for Amazon affiliates: creating top 10 lists of products based on your actual affiliate sales data. Mark Mason breaks down why this approach is both transparent and effective, and how you can use it even if you do not have enough sales data yet. Video: […]

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Best Year Ever Course Marketing Strategy [LNIMV018]

Mark Mason — Wed, 09 Dec 2015 13:04:58 +0000

One of the best ways to improve your own marketing is to study how the professionals do it. In this video, Mark Mason breaks down the course marketing strategy behind Michael Hyatt's Best Year Ever product launch, explaining the Product Launch Formula principles at work and what you can learn from them for your own […]

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Setting Goals With A Purpose [LNIMV017]

Mark Mason — Tue, 01 Dec 2015 21:34:26 +0000

Most people who care about goals are working on setting them this time of year. But are those goals pointed in the right direction? Mark Mason argues that setting goals with a purpose means building toward the life you actually want, not just chasing numbers. Video: Setting Goals With a Purpose This video can also […]

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Using Thankfulness To Stay Motivated [LNIMV016]

Mark Mason — Mon, 23 Nov 2015 21:51:17 +0000

It is almost Thanksgiving, and Mark Mason is driving around at lunch thinking about what he is thankful for from a business perspective. The answer turns out to be a powerful motivation tool: when you take account of the things about your business that genuinely excite you, you can use that energy to fuel your […]

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Are Your Business Goals SMART Goals? Here Is How to Set Them Right

Mark Mason — Mon, 05 Jan 2015 18:24:09 +0000

Are your goals SMART? SMART goals are specific, measurable, achievable, results-focused, and time-bound. If your goals for this year do not meet those criteria, you are setting yourself up to repeat last year's disappointments. In this post, Mark shares what he learned from his own failures and how he is applying the SMART framework to […]

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The One Thing You Must Do to Reach Your Goals This Year

Mark Mason — Tue, 30 Dec 2014 02:45:48 +0000

Reaching your goals starts with a step most people skip: honestly evaluating what happened last year. Before you spend time crafting ambitious new goals, take a hard look at the ones you already set. Did you hit them? If not, why not? If you do not answer that question, you are setting yourself up to […]

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The Importance of Market to Message Match

Mark Mason — Wed, 02 Jul 2014 15:13:44 +0000

Marketing lessons are everywhere when you pay attention. In this video post, Mark tells the story of a Snapple vending machine that perfectly illustrates a fundamental marketing mistake: market to message match failure. The machine has a giant Snapple logo but sells Diet Coke, Sprite, and other non-Snapple products. The marketing message does not match […]

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Getting Started With Your Project Again: How to Regain Momentum

Mark Mason — Sat, 21 Jun 2014 19:58:57 +0000

Stalled projects are part of the entrepreneurial experience, especially when you are building a business on the side. In this video blog recorded from his car in Dallas during a rainstorm, Mark shares practical advice on how to get your internet marketing project moving again after it has gone off the rails. Why Projects Stall […]

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Andrew Hansen Is Coming: Free SEO and Traffic Webinar

Mark Mason — Mon, 20 Jan 2014 16:07:06 +0000

Andrew Hansen was coming to town — well, virtually. Mark recorded a quick video to announce a free webinar about SEO and traffic generation that Andrew would be hosting the following day. What the Webinar Covered Andrew Hansen, a London-based internet marketer and long-time friend of the show, had been studying changes Google made to […]

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I’m Alive: The Reality of Being a Sick Solo Entrepreneur

Mark Mason — Sun, 12 Jan 2014 15:36:18 +0000

Mark recorded this video from outside his house after being stuck indoors for nearly a week with a nasty virus. It was the first time he had been outside in days, and he wanted to let listeners know he was still kicking. What Happened The new year started with big plans, but a combination of […]

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Are Your Goals Measurable? SMART Goal Setting for Entrepreneurs

Mark Mason — Tue, 31 Dec 2013 16:37:13 +0000

In this short video post recorded on New Year's Eve 2013, Mark discusses SMART goals — specifically whether your goals for the new year are measurable and attainable. The Key Points Mark was heading into 2014 with a list of goals, including losing weight using a Fitbit and blogging about the journey on a new […]

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Deciding What to Work on Each Day: A Simple Productivity Hack

Mark Mason — Thu, 28 Nov 2013 01:06:30 +0000

Mark often tells listeners to work on their internet business every day. But what happens when you get home from your day job exhausted and cannot even decide what to work on? In this short video post, Mark shares a simple life hack for solving that problem. The Productivity Hack The trick is to decide […]

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Breakfast with a Listener: Why Helping Others Charges Your Batteries

Mark Mason — Sat, 23 Nov 2013 19:36:30 +0000

Mark recorded this video from his car on the George Bush Turnpike in Dallas after spending 90 minutes having breakfast with a podcast listener at a hole-in-the-wall restaurant in Carrollton, Texas. The experience left him energized for the rest of the week. What Happened Mark spent the breakfast talking to a listener about his business, […]

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Brick and Mortar Lessons: When Your Online Store Gets So Big You Need a Physical One

Mark Mason — Mon, 21 Oct 2013 18:10:50 +0000

Mark recorded this video from his car in the rain in Dallas after attending Podcamp Dallas, where he met Gary Leland from FastPitch.tv. Gary's story completely flipped the usual narrative about online and offline business. Gary Leland's Backwards Business Story Usually when you meet someone in online marketing who has a physical store, the story […]

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Headed to Podcamp Dallas: Behind the Scenes of a Podcaster’s First Speaking Gig

Mark Mason — Sat, 12 Oct 2013 02:24:15 +0000

Mark shares a quick behind-the-scenes vlog recorded on his drive to Podcamp Dallas, where he has been invited to speak. This was one of his first speaking engagements, and the excitement is genuine. What This Vlog Covers It is a Saturday morning just before 8:00 AM, and Mark is southbound on the Dallas North Tollway […]

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What Chick-fil-A Can Teach You About Email Opt-Ins

Mark Mason — Mon, 17 Jun 2013 05:32:18 +0000

Marketing lessons are everywhere if you pay attention. Mark spotted one in the Chick-fil-A drive-through line and recorded a quick vlog about what it means for your email strategy. The Chick-fil-A Marketing Lesson Mark noticed a sign at Chick-fil-A offering free breakfast sandwiches on specific days throughout the spring: every Thursday in April, every Tuesday […]

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Using Empathy in Your Affiliate Marketing to Build Better Sites

Mark Mason — Mon, 10 Jun 2013 05:24:57 +0000

Inspired by a recent episode of Internet Business Mastery where Jeremy and Jason called empathy the most important word in marketing, Mark shares a quick vlog on how this applies directly to affiliate marketing. Why Empathy Matters in Affiliate Marketing The core idea is straightforward: get inside the head of the person you are trying […]

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Forever Affiliate Progress and Fixing My Autoresponder

Mark Mason — Mon, 03 Jun 2013 05:20:33 +0000

Mark shares a quick behind-the-scenes vlog recorded on his drive home from work, talking through the two items weighing heaviest on his internet marketing to-do list. The Two Priorities 1. Forever Affiliate Case Study Sites Mark committed to building 20 Forever Affiliate sites as a public case study. He recommended the product to his audience, […]

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Starting a Video Blog: Behind the Scenes of My First Vlog

Mark Mason — Thu, 30 May 2013 02:39:47 +0000

This is the first episode of Mark's video blog series. Inspired by Cliff Ravenscraft's vlogging, Mark starts recording short behind-the-scenes glimpses into his life as a part-time internet marketer with a full-time day job. Why Start a Video Blog Mark watched Cliff Ravenscraft's first vlog post and liked the concept: quick, unpolished videos that show […]

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