Interesting thing… You and I have been friends for YEARS!  This is the “very first time I’ve ever read a single blog post on your website.”  I’m not saying that you don’t have great content.  It’s just that I rarely every read ANY blog post.

By the way, I didn’t come here because you mentioned me and put a link to my tutorial (THANK YOU FOR THAT BY THE WAY).  The fact, is that I had no clue that you had mentioned me in this post before reading it.

But here’s where I get to that “interesting thing.”  I found this blog post and I’ve now read it because of what you said about it ON SNAPCHAT.  (one could argue that this is a form of marketing, the pitch was for folks to check out this blog post and here I am responding to that very soft call to action).

As for the shortcomings you posted…. I’d like to share my thoughts.

1) No Sharing.  Initially, I thought I didn’t like this either.  However, I now hope that they NEVER allow sharing on the platform.   I LOVE the fact that when I’m following a Snapchat account, it’s 100% original content.    If I ever follow anyone on Twitter, the VERY FIRST THING that I do is “DISABLE RETWEETS.”  And I end up unfollowing anyone who i s consistently publishing links to other people’s content.  I’m following someone to follow “them” not every piece of content that they think I might want to see.  I want “their” content.

2) No Archive.  Yeah, that’s a bummer.  I’m not going to argue against this one.  Though, I do like that if I am away from Snapchat for a few days (okay, I confess, this hasn’t happened yet), but if I do end up missing someone’s content over a few days because I didn’t have time to see everything that everyone I’m following has posted…. I sort of like that I don’t have an archive to “catch up on.”  I just get to see what’s going on within the past 24 hours.  Helps me from getting overwhelmed.

I will say that content can be downloaded and repurposed in a number of ways if it were all that important to archive. 🙂

3a) The User Interface Is Not Intuitive.   That’s an understatement. 

3b) There’s not a desktop client.  I like that it is a mobile only platform.  My preference is that it remains this way.

3c) There’s no good way to do a call to action.  I disagree.  I’m here aren’t I?

3d) Interaction Methods.  Okay, Perhaps a like option would be cool.

3e) No way to import content – THANK GOODNESS.  I don’t want to see pre-produced content.  I want the raw, authentic real time content that this limitation forces.  Hope they never change this.

3f) No way to schedule content.  THANK GOODNESS.  If they add this, I’ll delete my Snapchat account INSTANTLY.  I hate scheduled posts.  They pretty much KILLED Twitter.

Overall, I agree with the premise of your post.  Snapchat isn’t a great “MARKETING PLATFORM.”  I’m 100% thankful for this.  Perhaps that is why I love it as much as I do.

However, it is an amazing RELATIONSHIP BUILDING platform.  Which, by the way, I much prefer “relationship marketing” anyway.

I’ve only been on the platform, seriously, since January 27th.  I’ve already earned $4,000 dollars in sales of my Podcasting Course as a direct result of just mentioning it a few times in natural daily stories.

As an example last year it seemed like everyone was jumping on the Periscope bandwagon.  I have to admit I thought it was pretty interesting to see guys like Chris Ducker, Pat Flynn, and Jeremy and Jason from Internet Business Mastery live.  

So I decided to give it a shot as well and did not have a lot of luck with it but more importantly I found I just don’t prefer that kind of marketing.  And that’s one thing I’ve really learned about myself over the last several years of doing internet marketing is that you have to find what works for you and focus on that.  

I use to think that if everyone else was doing that I needed to as well but if it doesn’t reflect what actually works for you then just implementing one more strategy won’t be of much use.  

Anyways that’s just my 2 cents.