Internet Marketing Podcast Transcripts Archives

Keys to Achieving Your Goals: Timeless Strategies | LNIM159

retta719 — Fri, 04 Jan 2019 03:49:28 +0000

In this special episode, I share the three keys to actually achieving your goals. Whether you are setting New Year's resolutions or planning your next business milestone, these principles will give you a framework that works. I have used this approach myself and seen it transform how I make progress on the things that matter […]

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Gratitude in Business and Amazon FBA Wholesale Pricing [LNIM158]

retta719 — Wed, 05 Dec 2018 01:31:58 +0000

What does gratitude have to do with building a successful business? More than you might think. In this episode, Mark makes the case for gratitude as a real business strategy backed by science, shares what he is personally thankful for in his own entrepreneurial journey, and then dives into the mechanics of Amazon FBA wholesale […]

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Google Medic Update: What It Means for Your Niche Site [LNIM157 Transcript]

retta719 — Thu, 18 Oct 2018 13:29:47 +0000

Hook The Google Medic Update shook up rankings across health and finance niches. If you run a site in any niche that requires expertise, authority, and trust, this episode breaks down what happened, whether you should avoid YMYL niches, and what you can do right now to protect your rankings. What You Will Learn What […]

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How to Find Amazon FBA Wholesale Suppliers [LNIM156 Transcript]

retta719 — Thu, 11 Oct 2018 02:21:17 +0000

Hook Where do Amazon FBA wholesale suppliers actually come from? In this episode I answer the most frequently asked question about Amazon wholesale: do you find the product first or the supplier first? I break down both approaches and explain why an abundance mindset matters more than your sourcing strategy. What You Will Learn Two […]

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Amazon FBA Wholesale Explained: How the Business Model Works [LNIM155 Transcript]

retta719 — Fri, 05 Oct 2018 02:51:15 +0000

Hook Amazon FBA wholesale is one of the most straightforward online business models available. You buy products at wholesale prices, send them to Amazon's warehouse, and Amazon handles the marketing, fulfillment, and shipping. You keep the difference. In this episode, I break down exactly how it works, what it costs, and whether it can pay […]

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Amazon Business Models and the Power of Self-Talk [LNIM154 Transcript]

retta719 — Tue, 25 Sep 2018 16:28:19 +0000

Hook The words you use — out loud and in your head — shape your business results more than you realize. In this episode, I unpack a real example of destructive self-talk from a course creator dealing with her first refund, explain why your language matters, and introduce three Amazon business models that part-time entrepreneurs […]

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The Power of Affirmations for Entrepreneurs [LNIM153 Transcript]

retta719 — Sat, 22 Sep 2018 03:54:56 +0000

Hook Affirmations sound like self-help fluff until you see the research. A Carnegie Mellon study showed that self-affirmation measurably improved people's ability to solve problems under pressure. In this episode, I break down the science, share what I learned about affirmations at the Free the Dream conference, and explain how I plan to put them […]

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Your LifeScore and Essential Blogging Tools [LNIM152 Transcript]

retta719 — Fri, 15 Dec 2017 06:47:28 +0000

Hook We keep score in sports, in school, and on Wall Street. But what is your score for life? If you do not know where you stand across the important domains of your life — business, health, marriage, personal growth — how can you set goals that actually matter? This episode introduces the LifeScore concept […]

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Affiliate Marketing Success Story: The Helpful Pharmacist [LNIM151 Transcript]

retta719 — Fri, 15 Dec 2017 01:49:24 +0000

Hook Brady Cole is a pharmacist who lives half a mile from me. He had never listened to a podcast before we met at a batting cage. A few years later, he turned a simple health blog into paid writing gigs at Pharmacy Times, one of the largest pharmacy publications in the country. This is […]

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18 Autoresponder Tips to Supercharge Your Email Marketing [LNIM150]

retta719 — Wed, 06 Dec 2017 02:48:13 +0000

Hook Your email list is not a list. It is a person. One person reading one email at a time. If you treat it that way, everything about your email marketing gets better. In this episode, I share 18 actionable autoresponder tips organized into big ideas, execution strategies, and practical details you can implement today. […]

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Advanced Email Marketing Funnels: Tagging, Segmentation, and Targeted Content [LNIM149]

retta719 — Wed, 08 Nov 2017 06:11:16 +0000

Hook Most email marketing is one-dimensional: capture an email, send a generic sequence, occasionally pitch something. But what if every subscriber got content laser-targeted to exactly what they care about? In this episode, I break down the advanced email funnel strategy that uses tagging and segmentation to deliver the right content to the right person […]

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Why Email Marketing Is the Most Important Fundamental in Online Business [LNIM148]

retta719 — Wed, 18 Oct 2017 06:01:29 +0000

Hook What separates professionals from amateurs? Fundamentals. Barry Larkin, one of baseball's greatest shortstops, said professionals are sensational because of their fundamentals. The same is true in online business — and email marketing is the fundamental that makes everything else work. In this episode, I lay the foundation for a three-part email marketing masterclass. What […]

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Keyword Research Tools: Ahrefs vs Long Tail Pro and Just-in-Time Learning [LNIM147]

retta719 — Sun, 16 Jul 2017 02:37:55 +0000

Hook Your son just called you out for listening to business podcasts instead of building the business. Sound familiar? In this episode, I address the learning-versus-doing trap with the concept of just-in-time learning, then give you my current recommendations for keyword research tools — including why I now prefer Ahrefs over traditional keyword tools. What […]

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AI Marketing Bots and Dealing With Entrepreneurial Depression [LNIM146]

retta719 — Wed, 05 Jul 2017 04:46:25 +0000

Hook You had an amazing sales day yesterday and zero sales today. Your podcast episode that you poured your heart into got the same downloads as every other episode. You are comparing yourself to Pat Flynn and wondering what is wrong with you. This emotional roller coaster has a name: entrepreneurial depression. In this episode, […]

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LNIM 145 Transcript: Answering More Dropshipping Questions [LNIM145]

retta719 — Mon, 03 Jul 2017 02:48:46 +0000

Got questions about dropshipping? You are not alone. In this detailed episode, Mark answers the most common listener questions about the dropshipping model he has been discussing on the show, including sourcing outside of China, running a dropshipping business from another country, handling returns, and overcoming the analysis paralysis that keeps too many aspiring entrepreneurs […]

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Drop Shipping Questions Answered: Products, Facebook Ads, Shipping, and Taxes [LNIM144]

retta719 — Sat, 24 Jun 2017 05:22:26 +0000

Hook After explaining the drop shipping model in Episode 143, the questions poured in. How do I pick products? How many do I need? What about those two-to-three week shipping times from China? Do I need an LLC? In this episode, I answer every common drop shipping question from listeners including product selection, Facebook advertising, […]

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How to Start a Drop Shipping Business: Complete Beginner’s Guide [LNIM143]

retta719 — Tue, 13 Jun 2017 08:03:18 +0000

Hook What if you could start selling products online today without buying inventory, renting warehouse space, or shipping a single package? That is the drop shipping model. In this episode, I break down exactly how drop shipping works, what tools you need, and how to launch your first store on a shoestring budget using AliExpress, […]

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Conversion Tips and Tactics: How to Increase Sales With Urgency, Testimonials, and Guarantees [LNIM142 Transcript]

retta719 — Thu, 08 Jun 2017 03:40:11 +0000

Every step in your sales funnel has a conversion rate, and small improvements at each step can double your revenue. In this episode, Mark breaks down three proven conversion tactics he rediscovered while building his Shopify ecommerce store: urgency and scarcity, customer testimonials, and risk reduction. Whether you are selling physical products, digital courses, or […]

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Day Job Secrets: Managing Your Side Hustle, Handling Trolls, and Bringing Your Own Weather [LNIM141 Transcript]

retta719 — Tue, 06 Jun 2017 06:41:46 +0000

Should you tell your boss about your side hustle? What do you do when a coworker tries to sabotage you? And how do you maintain a positive attitude when life gets messy? In this episode, Mark tackles the intersection of day jobs and side businesses, shares a powerful mindset principle called “bringing your own weather,” […]

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Getting Started With Online Business: A Step-by-Step Framework for New Entrepreneurs [LNIM140 Transcript]

retta719 — Wed, 31 May 2017 03:02:46 +0000

If you have been struck by lightning and suddenly realized that online business is a thing, but you have no idea where to start, this episode is for you. Mark lays out a clear four-step framework for getting started online: identify a business model, find a guide, invest wisely, and focus through to success. Whether […]

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How to Write a Blog Post Even When You Are Stuck: A Complete Framework [LNIM139 Transcript]

retta719 — Wed, 17 May 2017 07:35:26 +0000

Every content creator hits the wall eventually. You sit down to write and nothing comes out. The cursor blinks, the screen stays blank, and suddenly reorganizing your desk seems more productive than writing. In this episode, Mark shares a complete framework for generating blog post ideas, structuring your content, and publishing consistently even when inspiration […]

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How to Finish Projects: RankBrain SEO Tips and Surviving the Messy Middle [LNIM138 Transcript]

retta719 — Wed, 10 May 2017 09:54:14 +0000

If you have ever started a project with excitement only to find yourself stuck halfway through, unable to finish, this episode is for you. Mark shares three strategies for pushing through what he calls “the messy middle” and actually completing the projects that matter. He also covers Google RankBrain optimization tips and why HTTPS is […]

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Online Business Accounting Tips: Finances, Bookkeeping, and Corporations for Side Hustlers [LNIM137 Transcript]

retta719 — Tue, 02 May 2017 23:57:28 +0000

Should you form a corporation for your side business? What about bookkeeping? Do you need accounting software? These financial questions paralyze new entrepreneurs, but the answers are simpler than you think. In this episode, Mark cuts through the confusion with practical accounting tips for part-time online business owners, from separating your finances to choosing between […]

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Overcoming Fear and Procrastination: Why Entrepreneurs Get Stuck and How to Move Forward [LNIM136 Transcript]

retta719 — Wed, 26 Apr 2017 19:22:58 +0000

Procrastination is not laziness. For entrepreneurs, it is almost always fear wearing a disguise. Fear of failure, fear of the unknown, fear of doing it wrong, fear of discomfort. In this episode, Mark unpacks exactly why fear-based procrastination happens, shares a real example from his own ecommerce journey, and offers four actionable strategies for breaking […]

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Shopify SEO Tips: Optimize Your Store for Search [LNIM135 Transcript]

retta719 — Mon, 17 Apr 2017 10:54:17 +0000

If you have a Shopify store and you are wondering why Google is not sending you any traffic, the answer is almost certainly that you have not done the SEO work. The good news is that most ecommerce stores completely ignore SEO, which means a little effort goes a long way. In this episode, I […]

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Understanding Facebook Ad Manager: Campaigns, Ad Sets, and Ads Explained [LNIM134 Transcript]

retta719 — Sun, 09 Apr 2017 06:38:42 +0000

Facebook Ad Manager looks intimidating the first time you open it. Tabs everywhere, unfamiliar terminology, and no clear explanation of how the pieces fit together. In this episode, Mark breaks down the three-level hierarchy of Facebook advertising, campaigns, ad sets, and ads, and explains exactly how to organize your advertising for maximum clarity and performance. […]

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LNIM 133 Transcript: Recap Conference Goals and What Is a Facebook Pixel

retta719 — Tue, 04 Apr 2017 01:57:23 +0000

Ever wonder how that pair of shoes you browsed online suddenly shows up in your Facebook feed? The answer is the Facebook Pixel, and understanding how it works can transform your advertising results. In this episode, Mark also recaps his conference experience at Social Media Marketing World and shares the four goals every conference attendee […]

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Dropbox Tips and Why Attend Conferences [LNIM132 Transcript]

retta719 — Mon, 27 Mar 2017 19:57:57 +0000

This is the full transcript for Episode 132. For the show notes and audio, see LNIM132 Show Notes. Light Yourself on Fire with Passion There is a quote often attributed to John Wesley: “Light yourself on fire with passion and people will come from miles to watch you burn.” Whether or not Wesley actually said […]

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Demystifying UTM Parameters [LNIM131 Transcript]

retta719 — Sat, 18 Mar 2017 19:48:00 +0000

This is the full transcript for Episode 131. For the show notes and audio, see LNIM131 Show Notes. Internet Marketing Fortune Cookie: The Crab Wonton “A crab wonton a day keeps the doctor away.” This fortune cookie is a play on the old apple-a-day proverb, and it carries a surprisingly useful marketing lesson. The crab […]

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Amazon Affiliate Commission Changes [LNIM130 Transcript]

retta719 — Wed, 15 Mar 2017 08:09:08 +0000

This is the full transcript for Episode 130. For the show notes and audio, see LNIM130 Show Notes. Drop-Shipping as a Business Model One of the businesses that has always interested me is selling physical products online without ever touching inventory. The concept is called drop-shipping. A customer buys a product from your website, you […]

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The Best Copywriting Formula: The PASTOR Method [LNIM129 Transcript]

retta719 — Wed, 08 Mar 2017 05:45:41 +0000

This is the full transcript for Episode 129. For the show notes and audio, see LNIM129 Show Notes. The Power of Storytelling in Your Copy Almost no matter what kind of persuasive communication you create, storytelling is one of the most powerful techniques available. Stories draw people in, build trust, and make the transition to […]

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11 Copywriting Tips That Improve Your Marketing Today [LNIM128 Transcript]

retta719 — Tue, 28 Feb 2017 04:23:53 +0000

This is the full transcript for Episode 128. For the show notes and audio, see LNIM128 Show Notes. A Customer Service Story Worth Studying My wife rents camera lenses from ATS Camera Rentals before we commit to buying. Every time she rents something, it arrives with a personal handwritten note from the person who packed […]

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Optimizing Content for Voice Search [LNIM125 Transcript]

retta719 — Wed, 08 Feb 2017 05:02:59 +0000

This is the full transcript for Episode 125. For the show notes and audio, see LNIM125 Show Notes. Marketing Lessons from an Escape Room I recently took my team from my day job to Escape Expert in Plano, Texas for a team building exercise. The marketing strategy at this escape room business was textbook: As […]

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Canonical URLs in WordPress and HTTPS [LNIM124 Transcript]

retta719 — Thu, 02 Feb 2017 02:38:25 +0000

This is the full transcript for Episode 124. For the show notes and audio, see LNIM124 Show Notes. Listener Question: Surprise HTTPS Switch Listener Gil Horton noticed something strange. His search results suddenly started showing as HTTPS instead of HTTP, even though he had not done anything to make that happen. The HTTPS versions were […]

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LNIM123 Transcript: SEO Tips for Converting Rankings Into Clicks

retta719 — Wed, 25 Jan 2017 20:32:41 +0000

Getting your content to rank in Google is only half the battle. If your search listing does not compel people to click, those rankings are wasted. In this episode, Mark breaks down exactly how to optimize the three elements of a search engine listing — your title tag, URL, and meta description — so that […]

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LNIM122 Transcript: Ray Edwards and Your 2017 Goals

retta719 — Tue, 17 Jan 2017 13:23:22 +0000

What happens when a successful entrepreneur finally stops lying to himself about the goals he keeps failing to achieve? In this deeply personal interview, Mark sits down with copywriter and business coach Ray Edwards to unpack how Ray lost 60 pounds, paid off nearly half a million dollars in consumer debt, and transformed his health […]

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LNIM121 Transcript: Dealing With 17 Hacked WordPress Sites

retta719 — Wed, 11 Jan 2017 07:22:59 +0000

Over the holidays, Mark received a series of alarming emails from Google Search Console: hacked content detected on his websites. Not one site, not two — seventeen WordPress sites on a single server had been completely compromised. In this episode, Mark walks through exactly what happened, how he recovered, and the straightforward security steps every […]

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LNIM120 Transcript: MailChimp and Affiliate Marketing

retta719 — Fri, 30 Dec 2016 20:02:45 +0000

If you are using MailChimp for email marketing and you plan to promote affiliate products, you may be building your business on a platform that does not want your business. In this episode, Mark unpacks MailChimp's terms of service regarding affiliate marketing, explains why he recommends affiliate marketers avoid MailChimp entirely, and provides an update […]

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LNIM119 Transcript: Affiliate Site Earning Potential

retta719 — Thu, 29 Dec 2016 04:23:27 +0000

How much money can an affiliate website actually make? Not how much you hope it will make, but what does the math say? In this episode, Mark walks through a step-by-step calculation for estimating the earning potential of an affiliate site, using real conversion rates and earnings-per-click data. This is the framework you need before […]

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LNIM118 Transcript: Easy SEO Strategy

retta719 — Wed, 21 Dec 2016 09:00:04 +0000

What if you could multiply your search engine traffic by a factor of ten without creating any new content? The strategy is simple: find the pages on your site that already rank on the bottom half of page one and push them to the top. In this episode, Mark explains this high-leverage SEO approach step […]

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LNIM117 Transcript: Overcoming Procrastination

retta719 — Thu, 15 Dec 2016 09:03:30 +0000

Procrastination is not a time management problem. It is a motivation, fear, and habit problem. In this episode, Mark shares his complete five-phase framework for beating procrastination, including ten specific action steps you can take immediately. As a self-described chronic procrastinator, Mark speaks from personal experience about what actually works when you cannot seem to […]

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LNIM116 Transcript: Facebook Live TV Commercials

retta719 — Thu, 08 Dec 2016 05:52:23 +0000

Facebook is spending tens of millions of dollars on television commercials to promote Facebook Live. When a platform with two billion users invests that heavily in a single feature, marketers need to pay attention. In this episode, Mark breaks down what Facebook Live's TV ad push means for online entrepreneurs, why Facebook is betting so […]

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LNIM115 Transcript: Setting 2017 Goals

retta719 — Tue, 29 Nov 2016 07:55:39 +0000

Every year, entrepreneurs set ambitious goals. And every year, most of those goals go unmet. The problem is not a lack of ambition — it is a lack of vision. In this episode, Mark makes the case that effective goal setting starts not with lists and deadlines, but with vividly imagining the outcome you want […]

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LNIM114 Transcript: Switching to HTTPS for SEO

retta719 — Wed, 23 Nov 2016 17:03:04 +0000

Switching your website to HTTPS sounds technical, but the process has become remarkably straightforward. In this transcript, Mark walks through exactly what HTTPS is, why Google gives ranking preference to secure sites, and the two-step method he used to convert LateNightIM.com using CloudFlare and the Really Simple SSL plugin. What You'll Learn in This Episode […]

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LNIM113 Transcript: ConvertKit Conversion with Cliff Ravenscraft

retta719 — Thu, 17 Nov 2016 22:11:07 +0000

In this transcript, Mark interviews Cliff Ravenscraft about his transition from Aweber to ConvertKit. Cliff shares the detailed mechanics of migrating a six-year-old email list, building segmentation and automation from scratch, and the surprising insights he discovered about his audience once he had the right tools in place. What You'll Learn in This Episode What […]

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LNIM112 Transcript: Affiliate Website Hosting Explained

retta719 — Wed, 09 Nov 2016 02:33:17 +0000

Choosing web hosting for your affiliate site does not need to be complicated. In this transcript, Mark walks through every hosting option available to affiliate marketers, explains the four levels of web hosting, and shares his current recommendation for getting started with self-hosted WordPress. What You'll Learn in This Episode The difference between Squarespace, WordPress.com, […]

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LNIM111 Transcript: Creating Content Workflows That Work

retta719 — Tue, 01 Nov 2016 05:51:34 +0000

Creating content consistently is the single biggest challenge for part-time entrepreneurs. In this transcript, Mark shares the exact tools and workflow he uses to keep his podcast and blog running smoothly, even when ideas arrive at random times throughout the week. What You'll Learn in This Episode Why a documented content workflow matters more than […]

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LNIM110 Transcript: Defeating Imposter Syndrome To Become An Expert

retta719 — Tue, 25 Oct 2016 20:10:05 +0000

That voice in your head that says “Who am I to teach this?” is lying to you. Imposter syndrome keeps talented people from sharing their knowledge, and it is one of the biggest obstacles holding part-time entrepreneurs back from building a real business. In this episode, Mark tackles imposter syndrome head-on and lays out a […]

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LNIM109 Transcript: 14 Critical SEO Tips For Bloggers

retta719 — Tue, 18 Oct 2016 14:51:28 +0000

Search engine optimization does not need to be complicated. In this transcript, Mark delivers a comprehensive on-page SEO checklist with 15 actionable tips that cover everything from keyword targeting and title tag optimization to backlink strategy and duplicate content detection. What You'll Learn in This Episode How to identify the right keyword phrase for every […]

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LNIM108 Transcript: Choosing A Domain Name for Your Niche Site

retta719 — Thu, 13 Oct 2016 12:59:23 +0000

Your domain name is the permanent address for your online business, so getting it right matters. In this transcript, Mark walks through the complete process of choosing a domain name for the Late Night Niche Site, from brainstorming with domain name generators to checking trademark availability and purchasing at Namecheap. What You'll Learn in This […]

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LNIM107 Transcript: How To Finish The Year Strong in Your Business

retta719 — Sat, 08 Oct 2016 21:28:29 +0000

Three months left in the year is more than enough time to make meaningful progress on your business. In this transcript, Mark shares eight practical strategies for finishing the year strong, including why forgiving yourself for missed goals is the essential first step. What You'll Learn in This Episode Why the end of the year […]

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LNIM106 Transcript: Affiliate Marketing Copyright Law

retta719 — Thu, 06 Oct 2016 07:39:43 +0000

Copyright law affects every affiliate marketer who publishes content online, yet most entrepreneurs have only a vague understanding of what they can and cannot legally do. In this transcript, Mark provides a practical overview of copyright, fair use, and how these concepts apply to affiliate marketing, product reviews, and image usage. What You'll Learn in […]

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LNIM105 Transcript: How to Get Back on Track in Your Business

retta719 — Wed, 21 Sep 2016 23:31:34 +0000

Getting off track is inevitable when you are building a business on the side. What matters is how quickly you recover. In this transcript, Mark shares Tony Robbins' Science of Achievement framework, as taught by Cliff Ravenscraft, and applies it to the practical reality of missed goals and derailed projects. What You'll Learn in This […]

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LNIM104 Transcript: The 10 Commandments of Small Business

retta719 — Mon, 19 Sep 2016 05:21:11 +0000

What can a hip-hop musical about Alexander Hamilton teach you about running a small business? More than you might think. In this transcript, Mark draws 10 business commandments from Hamilton: An American Musical, connecting each lesson to practical advice for solo entrepreneurs. What You'll Learn in This Episode Ten business principles drawn from Hamilton: An […]

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LNIM103 Transcript: How to Choose Your First Niche for Affiliate Marketing

retta719 — Wed, 14 Sep 2016 08:58:09 +0000

Choosing your first niche for affiliate marketing does not need to be stressful. In this transcript, Mark provides a practical framework for evaluating and selecting a niche, using his own decision to build a youth baseball site as a working example. What You'll Learn in This Episode Why you should not stress about picking the […]

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How to Perform a Site Content Audit [LNIM102]

retta719 — Mon, 12 Sep 2016 19:37:36 +0000

If your website has been around for more than a year, there is content on it right now that is actively hurting your search rankings. Broken links, thin pages, duplicate content, missing meta descriptions — these are silent killers that accumulate over time and tell Google your site is not worth sending traffic to. In […]

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Affiliate Marketing and Constant Profits Club with Andrew Hansen [LNIM101]

retta719 — Tue, 15 Mar 2016 02:07:17 +0000

In this episode I sit down with Andrew Hansen, a veteran affiliate marketer who has been building online businesses since 2005. Andrew has been on the show multiple times and this conversation digs into the tension every new internet marketer faces: the need to see results quickly versus the reality that sustainable businesses take time […]

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LNIM100 Transcript: The Value of Mastermind Groups — Green Room Roundtable

retta719 — Sun, 13 Mar 2016 03:17:49 +0000

This is the full transcript of the Episode 100 mastermind roundtable. Mark Mason brought his Green Room Mastermind group on the show — Pat Flynn, Michael Stelzner, Ray Edwards, Leslie Samuel, and Cliff Ravenscraft — for a wide-ranging conversation about the value of mastermind groups, serving your audience, finding purpose in business, and the one […]

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LNIM099 Transcript: Responding to a Google Thin Content Manual Action

retta719 — Thu, 03 Mar 2016 17:12:40 +0000

This is the transcript continuation for Episode 099. Mark provides a detailed update on the Corn Sheller niche site's Google manual action for thin content, walks through his five-step recovery plan, and introduces a new weekly segment: Late Night Traffic Tips, starting with blog commenting. Corn Sheller Site: The Thin Content Manual Action Mark's niche […]

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LNIM098 Transcript: How to Find a Niche for Affiliate Marketing

retta719 — Wed, 24 Feb 2016 20:23:36 +0000

This is the transcript continuation for Episode 098 where Mark brainstorms niche site ideas live on the show. He walks through his actual thought process for generating a list of potential niches across three categories: things you are interested in, things that annoy you, and things that look like good opportunities. Category 1: Things You […]

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LNIM097 Transcript: Google Manual Site Actions and 2016 Content Goals

retta719 — Mon, 18 Jan 2016 02:48:08 +0000

This is the transcript continuation for Episode 097. Mark shares his ambitious content goals for 2016 — 250 pieces including podcasts, blog posts, videos, and newsletters — discusses his email autoresponder strategy (AWeber vs. ConvertKit), and dives into the details of the Google manual site action that hit his Corn Sheller niche site. Mark's 2016 […]

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LNIM096 Transcript: 13 Marketing Lessons from Star Wars The Force Awakens

retta719 — Sun, 17 Jan 2016 05:43:00 +0000

This is the transcript continuation for Episode 096 where Mark breaks down 13 marketing lessons that affiliate marketers can learn from Star Wars: The Force Awakens. Each lesson connects a specific element of the Star Wars franchise's marketing and storytelling to practical affiliate marketing tactics. The 13 Marketing Lessons 1. If you find something that […]

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Getting Started Online: LNIM095 Transcript

retta719 — Sun, 27 Dec 2015 07:24:50 +0000

A listener Mark calls “Bob” wrote in over a year ago saying he felt lost in online marketing despite following Pat Flynn, Seth Godin, Gary Vaynerchuck, and Tim Ferriss. When Mark finally responded a year later, Bob's one-line reply was devastating: “They're still the same.” In this transcript, Mark addresses every Bob out there who […]

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Small Business Website: LNIM094 Transcript

retta719 — Wed, 23 Dec 2015 02:02:57 +0000

This is the full transcript of Mark Mason's talk at Social Media Marketing World 2015, where he spoke to a room of solopreneurs, consultants, and small business owners about turning their websites into automated sales machines. The talk covers website fundamentals, offer construction, traffic strategies, email list building, and autoresponder sequences. What You Will Learn […]

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Choose a Domain Name: LNIM093 Transcript

retta719 — Mon, 07 Dec 2015 04:29:53 +0000

Choosing a domain name can feel overwhelming, especially when every name you want seems taken. In this transcript, Mark Mason shares his framework for selecting domain names, answers a listener question from Denmark about SEO rankings, and discusses goal setting aligned with life design. What You Will Learn in This Episode Three types of domain […]

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John Lee Dumas Interview: Entrepreneurs on Fire [LNIM092]

retta719 — Tue, 01 Dec 2015 07:16:40 +0000

John Lee Dumas went from driving tanks in Iraq to building a podcast empire that generates over $500,000 in a single month. In this interview, Mark sits down with JLD to talk about what he has learned from interviewing more than 1,100 entrepreneurs, why the ability to set and accomplish a single goal is the […]

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iOS9 Ad Blocker: LNIM091 Transcript

retta719 — Sat, 28 Nov 2015 23:48:17 +0000

When iOS9 introduced ad blocker support for Safari, content creators worried about the end of advertising-supported content. In this transcript, Mark Mason explores what ad blockers mean for affiliate marketers, shares a clip from Leo Laporte and Om Malik discussing why affiliate marketing thrives when traditional ads falter, and covers a new Google Analytics feature […]

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Business Validation Strategies: Pat Flynn on Will It Fly [LNIM090]

retta719 — Fri, 20 Nov 2015 06:50:44 +0000

Pat Flynn joins Mark to announce his upcoming book Will It Fly? and shares the business validation framework at its core. This is not just a book about testing whether your market will buy something. It is a book about testing whether the business you are building actually fits the life you want to live. […]

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Business Motivation Tips: A Listener’s Letter Restarts the Podcast [LNIM089]

retta719 — Sat, 07 Nov 2015 02:47:43 +0000

Mark returns after a six-month hiatus, motivated by a physical letter from listener Dave Ozment in Georgia. Dave's letter becomes the springboard for a discussion about staying motivated as a part-time entrepreneur, launching the first Internet Marketing Fortune Cookie segment, and analyzing Facebook's explosive growth in video views and what it means for your marketing […]

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Google Mobile Friendly Update: What It Means and What to Do [LNIM088]

retta719 — Sun, 26 Apr 2015 18:32:22 +0000

Google's April 2015 mobile-friendly update changed the way websites rank in mobile search results. In this episode, Mark breaks down what the update means, how to test your site, and the practical options for making your website mobile-friendly. He also shares 11 steps for getting back on track when you have fallen behind on your […]

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Russian Spam Bots: How Referrer Spam Works and What to Do About It [LNIM087]

retta719 — Mon, 26 Jan 2015 06:19:51 +0000

If you have ever checked your Google Analytics and found a sudden spike in traffic from Russia, you have probably been hit by referrer spam bots. In this episode, Mark explains exactly how this spam technique works, why it targets new websites, and what you should do about it. He also answers a listener question […]

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Creating Valuable Content: Lessons from YouTube, Your Day Job, and an 8-Year-Old [LNIM086]

retta719 — Mon, 19 Jan 2015 00:53:15 +0000

Creating valuable content is the foundation of every successful online business. In this episode, Mark outlines his aggressive content goals for 2015, shares practical rules for keeping your internet business separate from your day job, examines how YouTuber Paul Soares Jr. built a million-subscriber channel by educating and entertaining, and interviews his 8-year-old son Zach […]

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Rank Tracker: How to Monitor Your Website Rankings Without Going Broke [LNIM085]

retta719 — Mon, 10 Nov 2014 04:41:20 +0000

Tracking where your website ranks in Google is essential for understanding whether your SEO efforts are working. In this episode, Mark answers a listener question about whether small affiliate sites still work, shares exactly how many sites he manages and why, and walks through his complete setup for tracking keyword rankings across all of his […]

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Google Penguin 3.0 Update: What It Means for Your Website [LNIM084]

retta719 — Sat, 01 Nov 2014 03:26:06 +0000

Google's Penguin 3.0 update just started rolling out, and the SEO world is in a panic. In this episode, Mark explains the difference between Penguin and Panda, shares what he is hearing from people with actual data on the update's impact, and gives you his number one piece of advice: do not do anything yet. […]

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LNIM083 Transcript: Backlinking Mistakes That Kill Your SEO

retta719 — Mon, 27 Oct 2014 05:13:52 +0000

Backlinking mistakes remain one of the fastest ways to destroy your search engine rankings. In this transcript from Episode 083, Mark answers a listener question about changing WordPress themes and shares an SEO tip from Alex Miller of the Rankings Institute about the link-building practices that are killing money sites. What You'll Learn in This […]

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LNIM082 Transcript: Affiliate Marketing Success Stories from Rankings Institute

retta719 — Sat, 25 Oct 2014 22:18:36 +0000

Can regular people still make money with affiliate marketing? In this transcript from Episode 082, Mark interviews Andrew Hansen about real success stories from the Rankings Institute 1.0 course. The results are remarkable, and the conversation covers what separated the people who succeeded from those who did not. What You'll Learn in This Episode Real […]

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LNIM081 Transcript: Next Level Business Growth with Cliff Ravenscraft

retta719 — Wed, 03 Sep 2014 06:24:38 +0000

What does it take to move your business to the next level? In this transcript from Episode 081, Mark sits down for breakfast with Cliff Ravenscraft, the Podcast Answer Man, at a podcasting conference in Dallas. The conversation covers Cliff's journey from insurance agent to full-time podcaster and business coach, the critical role of mindset […]

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LNIM080 Transcript: Overcoming Tragedy and Building a Meaningful Business

retta719 — Sun, 31 Aug 2014 17:42:36 +0000

In this deeply personal Episode 080, Mark shares the story of his cousin Donald Leonetti, a talented graphic designer and community pillar who was tragically killed during a poker game robbery. Rather than dwelling only on the loss, Mark draws six business and life lessons from Donald's remarkable legacy of service, mentorship, and entrepreneurship. What […]

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LNIM079 Transcript: An Affiliate Marketing Example Worth Following

retta719 — Wed, 06 Aug 2014 08:53:33 +0000

What does great affiliate marketing actually look like in practice? In this transcript from Episode 079, Mark breaks down a real-world affiliate marketing example from a listener, tackles the uncomfortable question of how much money you can really make online, and shares his thoughts on keyword research tools. What You'll Learn in This Episode A […]

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LNIM078 Transcript: Affiliate Program Marketing Lessons from Beachbody and P90X

retta719 — Sun, 13 Jul 2014 06:17:56 +0000

In this transcript from Episode 078, Mark shares seven marketing lessons learned from his personal experience with the Beachbody P90X3 program and provides a Corn Sheller site update showing a record earnings month. The Beachbody breakdown reveals practical marketing principles that apply to any affiliate marketing or product business. What You'll Learn in This Episode […]

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LNIM077 Transcript: Ranking YouTube Videos in Google Search

retta719 — Fri, 27 Jun 2014 08:10:18 +0000

YouTube videos can rank in Google search results more easily than your website, and you can use that to your advantage. In this transcript from Episode 077, Mark shares strategies from the Rankings Institute for using YouTube and other web 2.0 properties to bootstrap your SEO campaign, plus an update on the Corn Sheller demo […]

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LNIM076 Transcript: Getting Started Online with Niche Marketing

retta719 — Thu, 26 Jun 2014 19:18:18 +0000

What does it really take to get started building an online business? In this transcript from Episode 076, Mark flips the script and lets listener Dave Stokley from NicheVirgin.com interview him about niche marketing, getting started, mindset, mentorship, and the honest realities of making money online. What You'll Learn in This Episode How Mark got […]

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Internet Success Stories: LNIM075 Transcript

retta719 — Sun, 11 May 2014 16:17:07 +0000

What can a dorm room video game project teach you about building a real internet business? In this transcript, Mark interviews serial entrepreneur Brian Kaldenberg, who built his first profitable online business from an Iowa State dorm room and then pivoted to a thriving proofreading service. Brian's story is a masterclass in finding opportunity, differentiating […]

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Duplicate Content SEO: LNIM074 Transcript

retta719 — Wed, 07 May 2014 15:51:06 +0000

Is duplicate content dragging your site down in Google without you even knowing it? Most people think duplicate content means someone stole their articles. The bigger problem is usually duplicate content you are creating on your own site without realizing it. In this transcript, Mark breaks down both types of duplicate content and explains exactly […]

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Broken Links: LNIM073 Transcript

retta719 — Mon, 05 May 2014 06:09:52 +0000

Are broken links quietly sabotaging your search engine rankings? Google uses broken links as a quality signal, and you probably have more of them than you think. In this transcript, Mark shares findings from the Rankings Institute course on how broken links hurt your SEO, tools to find them, and a listener Q&A on choosing […]

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Content for SEO: LNIM072 Transcript

retta719 — Fri, 11 Apr 2014 08:55:27 +0000

Is 200 words of content enough to rank in Google anymore? Not even close. In this transcript, Mark shares his biggest takeaway from the first module of the Rankings Institute course: content quality and length have become non-negotiable for search engine rankings. He also provides a practical guide for outsourcing article writing affordably. What You'll […]

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Niche Site Business: LNIM071 Transcript

retta719 — Tue, 08 Apr 2014 02:47:09 +0000

Can you really build a business flipping niche websites? Justin from Empire Flippers has built thousands of them. In this transcript, Mark interviews Justin about his journey from outsourcing company to niche site empire, the real failure rates nobody talks about, and the brutally honest truth about blueprints for online success. What You'll Learn in […]

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Improving Day Job: LNIM070 Transcript

retta719 — Wed, 19 Mar 2014 23:28:45 +0000

What if the fastest path to the income you want is not starting a side hustle but getting promoted at your current job? In this transcript, Mark interviews Farnoosh Brock about strategies for taking charge of your career, getting promoted, and maximizing your existing investment in your day job. What You'll Learn in This Episode […]

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Forever Affiliate: LNIM069 Transcript

retta719 — Wed, 19 Mar 2014 23:11:56 +0000

Does affiliate marketing actually work, or is the only person making money the guy selling the course? In this transcript, Mark has a candid conversation with Andrew Hansen about success rates, failure, and the real economics of building affiliate sites with the Forever Affiliate method. What You'll Learn in This Episode The honest truth about […]

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Forever Affiliate: LNIM068 Transcript

retta719 — Tue, 18 Mar 2014 22:31:19 +0000

Is the only person making money from affiliate marketing courses the person selling the course? In this transcript, Mark digs into listener feedback from his controversial Forever Affiliate survey episode. The comments range from encouraging to critical, and Mark addresses each one with characteristic honesty about what it really takes to succeed online. What You'll […]

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LNIM067 Transcript: Can You Really Make Money Online? The Forever Affiliate Reality Check

retta719 — Mon, 25 Nov 2013 22:56:29 +0000

This transcript covers the extended discussion from LNIM067 where Mark dives deep into whether you can really make money online, shares real listener feedback from Forever Affiliate buyers, and commits to building ten affiliate sites to test the process himself. What You Will Learn in This Episode An honest assessment of whether making a living […]

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LNIM066 Transcript: Recovering Financially with Internet Marketing

retta719 — Mon, 25 Nov 2013 08:23:48 +0000

This transcript covers the extended discussion from LNIM066 where Mark shares the Corn Sheller site's earnings data, tells the story of being mentioned in a sermon, and offers practical advice to a 61-year-old listener who has lost everything and wants to start over with internet marketing. What You Will Learn in This Episode How to […]

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Internet Business Motivation with Dr. Jason Jones [LNIM065 Transcript]

retta719 — Sun, 24 Nov 2013 21:05:46 +0000

Most people who fail at internet marketing do not fail because of tactics. They fail because they quit. In this in-depth interview, Mark sits down with Dr. Jason Jones — a corporate psychologist with over 20 years of experience studying motivation and performance — to dig into the science of why people do what they […]

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LNIM064 Transcript: Niche Site Duel 2.0 Plans and the FitBit Website

retta719 — Thu, 07 Nov 2013 01:21:48 +0000

This transcript covers the extended discussion from LNIM064 where Mark lays out his plans for Niche Site Duel 2.0, explains why he chose electronic pedometers as his niche, discusses the importance of email list building for podcasters, and reviews the HitTail keyword tool. What You Will Learn in This Episode How to select a niche […]

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LNIM063 Transcript: The Value of Mastermind Groups for Entrepreneurs

retta719 — Thu, 24 Oct 2013 00:53:45 +0000

This transcript covers the extended discussion from LNIM063 where Mark responds to listener Shawn Williams' question about mastermind groups by breaking down the three types of masterminds every entrepreneur should consider, sharing his personal experiences in each, and explaining why every solo entrepreneur needs some form of mastermind relationship. What You Will Learn in This […]

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Google Encrypted Search and Keyword Data [LNIM062 Transcript]

retta719 — Sun, 20 Oct 2013 06:28:13 +0000

Google is taking away one of your most powerful free tools for understanding how people find your website. In this episode transcript, Mark breaks down Google's decision to encrypt search queries, explains why the “not provided” keyword data in your analytics is growing, and walks through what this means for niche site builders and affiliate […]

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LNIM061 Transcript: Building Your Online Dream Business with Farnoosh Brock

retta719 — Sun, 20 Oct 2013 04:19:15 +0000

In this interview, Mark talks with Farnoosh Brock about leaving a successful corporate career to build an online business. Farnoosh walked away from an 11.5-year career with six-figure income, stock options, and the comfort of a Fortune 500 company. Her story is not a tale of corporate misery. She was a top performer. She left […]

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LNIM060 Transcript: Backlinking Ethics, Cliff Ravenscraft on Passion, and Inbox Zero

retta719 — Sun, 29 Sep 2013 03:08:12 +0000

This transcript covers three segments: a response from Cliff Ravenscraft about passion and podcasting, a deep exploration of the ethics of building backlinks for SEO, and a tool tip on reaching inbox zero. The backlinking discussion is the centerpiece, walking through a practical continuum from legitimate link earning to outright spam. What You'll Learn in […]

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LNIM059 Transcript: Dan Miller on Finding Your Passion and Building a Business Around It

retta719 — Wed, 18 Sep 2013 15:20:04 +0000

This is the full transcript of Mark's interview with Dan Miller, author of 48 Days to the Work You Love and host of the 48 Days Podcast. Dan has coached people through career transitions for over 20 years. In this conversation, they explore what passion actually means, how to discover it, and how to turn […]

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LNIM058 Transcript: How to Analyze Keyword Competition for SEO

retta719 — Thu, 05 Sep 2013 03:33:45 +0000

This transcript is the second part of Mark's keyword research series. Where Part 1 covered finding keywords with sufficient search volume, this episode tackles the harder question: can you actually rank for those keywords? Mark breaks down what matters and what does not when evaluating keyword competition. What You'll Learn in This Episode Why the […]

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