Video Archives

Will It Fly Review: Pat Flynn’s Business Validation Book Still Delivers

Mark Mason — Tue, 19 Jan 2016 14:09:20 +0000

I got an advance copy of Pat Flynn's book Will It Fly? back in early 2016, and I was so excited about it that I recorded a video review from my car on the way home from work. Plosives and all. That enthusiasm was warranted. Nearly a decade later, Will It Fly? remains one of […]

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The 4 Things Your New Website Must Have at Launch

Mark Mason — Tue, 12 Jan 2016 13:58:27 +0000

When my friend Brady launched HelpfulPharmacist.com, he wanted to start blogging about pharmacy tips for everyday people. He came to me asking what he needed before going live. The answer is simpler than most people think. You do not need a perfect website. You need four things. 1. Four or Five Really Good Pieces of […]

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My Teens Talk About Their Internet Marketing Views [LNIMV021]

Mark Mason — Wed, 06 Jan 2016 18:41:17 +0000

What do actual teenagers think about online shopping, social media, and how they interact with brands? In this video, Mark Mason rides in the car with two of his daughters and asks them about their habits on Snapchat, Amazon, Twitter, and more. The conversation reveals insights that every internet marketer should hear straight from the […]

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Maintaining Focus On Your Goals — LNIMV20

Mark Mason — Thu, 31 Dec 2015 13:24:16 +0000

Setting goals is the easy part. Maintaining focus on those goals through June and July when life gets busy is where most people fail. Mark Mason shares a simple but powerful lesson he learned while putting away the Christmas tree: do not store your goals the same way you store your ornaments. Video: Maintaining Focus […]

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Top 10 Lists In Affiliate Marketing [LNIMV019]

Mark Mason — Tue, 15 Dec 2015 22:24:42 +0000

Darren Rowse from ProBlogger shared a technique that works brilliantly for Amazon affiliates: creating top 10 lists of products based on your actual affiliate sales data. Mark Mason breaks down why this approach is both transparent and effective, and how you can use it even if you do not have enough sales data yet. Video: […]

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Best Year Ever Course Marketing Strategy [LNIMV018]

Mark Mason — Wed, 09 Dec 2015 13:04:58 +0000

One of the best ways to improve your own marketing is to study how the professionals do it. In this video, Mark Mason breaks down the course marketing strategy behind Michael Hyatt's Best Year Ever product launch, explaining the Product Launch Formula principles at work and what you can learn from them for your own […]

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Setting Goals With A Purpose [LNIMV017]

Mark Mason — Tue, 01 Dec 2015 21:34:26 +0000

Most people who care about goals are working on setting them this time of year. But are those goals pointed in the right direction? Mark Mason argues that setting goals with a purpose means building toward the life you actually want, not just chasing numbers. Video: Setting Goals With a Purpose This video can also […]

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Using Thankfulness To Stay Motivated [LNIMV016]

Mark Mason — Mon, 23 Nov 2015 21:51:17 +0000

It is almost Thanksgiving, and Mark Mason is driving around at lunch thinking about what he is thankful for from a business perspective. The answer turns out to be a powerful motivation tool: when you take account of the things about your business that genuinely excite you, you can use that energy to fuel your […]

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Are Your Business Goals SMART Goals? Here Is How to Set Them Right

Mark Mason — Mon, 05 Jan 2015 18:24:09 +0000

Are your goals SMART? SMART goals are specific, measurable, achievable, results-focused, and time-bound. If your goals for this year do not meet those criteria, you are setting yourself up to repeat last year's disappointments. In this post, Mark shares what he learned from his own failures and how he is applying the SMART framework to […]

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The One Thing You Must Do to Reach Your Goals This Year

Mark Mason — Tue, 30 Dec 2014 02:45:48 +0000

Reaching your goals starts with a step most people skip: honestly evaluating what happened last year. Before you spend time crafting ambitious new goals, take a hard look at the ones you already set. Did you hit them? If not, why not? If you do not answer that question, you are setting yourself up to […]

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The Importance of Market to Message Match

Mark Mason — Wed, 02 Jul 2014 15:13:44 +0000

Marketing lessons are everywhere when you pay attention. In this video post, Mark tells the story of a Snapple vending machine that perfectly illustrates a fundamental marketing mistake: market to message match failure. The machine has a giant Snapple logo but sells Diet Coke, Sprite, and other non-Snapple products. The marketing message does not match […]

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Getting Started With Your Project Again: How to Regain Momentum

Mark Mason — Sat, 21 Jun 2014 19:58:57 +0000

Stalled projects are part of the entrepreneurial experience, especially when you are building a business on the side. In this video blog recorded from his car in Dallas during a rainstorm, Mark shares practical advice on how to get your internet marketing project moving again after it has gone off the rails. Why Projects Stall […]

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Andrew Hansen Is Coming: Free SEO and Traffic Webinar

Mark Mason — Mon, 20 Jan 2014 16:07:06 +0000

Andrew Hansen was coming to town — well, virtually. Mark recorded a quick video to announce a free webinar about SEO and traffic generation that Andrew would be hosting the following day. What the Webinar Covered Andrew Hansen, a London-based internet marketer and long-time friend of the show, had been studying changes Google made to […]

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I’m Alive: The Reality of Being a Sick Solo Entrepreneur

Mark Mason — Sun, 12 Jan 2014 15:36:18 +0000

Mark recorded this video from outside his house after being stuck indoors for nearly a week with a nasty virus. It was the first time he had been outside in days, and he wanted to let listeners know he was still kicking. What Happened The new year started with big plans, but a combination of […]

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Are Your Goals Measurable? SMART Goal Setting for Entrepreneurs

Mark Mason — Tue, 31 Dec 2013 16:37:13 +0000

In this short video post recorded on New Year's Eve 2013, Mark discusses SMART goals — specifically whether your goals for the new year are measurable and attainable. The Key Points Mark was heading into 2014 with a list of goals, including losing weight using a Fitbit and blogging about the journey on a new […]

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Deciding What to Work on Each Day: A Simple Productivity Hack

Mark Mason — Thu, 28 Nov 2013 01:06:30 +0000

Mark often tells listeners to work on their internet business every day. But what happens when you get home from your day job exhausted and cannot even decide what to work on? In this short video post, Mark shares a simple life hack for solving that problem. The Productivity Hack The trick is to decide […]

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Breakfast with a Listener: Why Helping Others Charges Your Batteries

Mark Mason — Sat, 23 Nov 2013 19:36:30 +0000

Mark recorded this video from his car on the George Bush Turnpike in Dallas after spending 90 minutes having breakfast with a podcast listener at a hole-in-the-wall restaurant in Carrollton, Texas. The experience left him energized for the rest of the week. What Happened Mark spent the breakfast talking to a listener about his business, […]

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Brick and Mortar Lessons: When Your Online Store Gets So Big You Need a Physical One

Mark Mason — Mon, 21 Oct 2013 18:10:50 +0000

Mark recorded this video from his car in the rain in Dallas after attending Podcamp Dallas, where he met Gary Leland from FastPitch.tv. Gary's story completely flipped the usual narrative about online and offline business. Gary Leland's Backwards Business Story Usually when you meet someone in online marketing who has a physical store, the story […]

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Headed to Podcamp Dallas: Behind the Scenes of a Podcaster’s First Speaking Gig

Mark Mason — Sat, 12 Oct 2013 02:24:15 +0000

Mark shares a quick behind-the-scenes vlog recorded on his drive to Podcamp Dallas, where he has been invited to speak. This was one of his first speaking engagements, and the excitement is genuine. What This Vlog Covers It is a Saturday morning just before 8:00 AM, and Mark is southbound on the Dallas North Tollway […]

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What Chick-fil-A Can Teach You About Email Opt-Ins

Mark Mason — Mon, 17 Jun 2013 05:32:18 +0000

Marketing lessons are everywhere if you pay attention. Mark spotted one in the Chick-fil-A drive-through line and recorded a quick vlog about what it means for your email strategy. The Chick-fil-A Marketing Lesson Mark noticed a sign at Chick-fil-A offering free breakfast sandwiches on specific days throughout the spring: every Thursday in April, every Tuesday […]

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Using Empathy in Your Affiliate Marketing to Build Better Sites

Mark Mason — Mon, 10 Jun 2013 05:24:57 +0000

Inspired by a recent episode of Internet Business Mastery where Jeremy and Jason called empathy the most important word in marketing, Mark shares a quick vlog on how this applies directly to affiliate marketing. Why Empathy Matters in Affiliate Marketing The core idea is straightforward: get inside the head of the person you are trying […]

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Forever Affiliate Progress and Fixing My Autoresponder

Mark Mason — Mon, 03 Jun 2013 05:20:33 +0000

Mark shares a quick behind-the-scenes vlog recorded on his drive home from work, talking through the two items weighing heaviest on his internet marketing to-do list. The Two Priorities 1. Forever Affiliate Case Study Sites Mark committed to building 20 Forever Affiliate sites as a public case study. He recommended the product to his audience, […]

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Starting a Video Blog: Behind the Scenes of My First Vlog

Mark Mason — Thu, 30 May 2013 02:39:47 +0000

This is the first episode of Mark's video blog series. Inspired by Cliff Ravenscraft's vlogging, Mark starts recording short behind-the-scenes glimpses into his life as a part-time internet marketer with a full-time day job. Why Start a Video Blog Mark watched Cliff Ravenscraft's first vlog post and liked the concept: quick, unpolished videos that show […]

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My 2013 Internet Marketing Goals: Blog, Podcast, and Affiliate Sites

Mark Mason — Tue, 22 Jan 2013 02:25:38 +0000

At the start of 2013, Mark laid out three goals for Late Night Internet Marketing. This post, originally recorded as a car video, captures the strategic thinking of a part-time internet marketer planning his year. While the specific tools and courses are dated, the goal-setting framework and strategic reasoning remain instructive. Goal 1: Build the […]

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Auto Blogging Software: My 2012 Experiment and What AI Content Means in 2026

Mark Mason — Mon, 13 Aug 2012 16:35:58 +0000

In 2012, I ran an experiment. I wanted to see if I could build a completely automated website using auto blogging software — a tool that generated articles from templates and PLR (private label rights) content — and make money from it without doing much work. I picked the snoring niche, registered a domain, ordered […]

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Internet Business Productivity: Stop Optimizing and Start Working

Mark Mason — Mon, 13 Aug 2012 14:19:47 +0000

Productivity is one of the most seductive traps in internet marketing. You can spend so much time reading about productivity systems, testing new apps, and optimizing your workflow that you never actually do the work. I have fallen into this trap myself, and I suspect you have too. The Productivity Paradox Back in 2012, Pat […]

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Auto Blogging Software: Why Automated Content Strategies Failed and What Works Instead

Mark Mason — Tue, 07 Aug 2012 16:26:16 +0000

In 2012, I was excited about the idea of fully automated websites. Tools existed that could generate content, post it to your blog on a schedule, and even monetize it automatically. The promise was irresistible: set up a site in a few hours, let the software do everything, and collect passive income. I tested this […]

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Avoiding Social Media Mistakes That Can Kill Your Business

Mark Mason — Wed, 18 Jul 2012 15:25:21 +0000

I was thinking the other day about a question that keeps coming up in online business circles: if you could only have one thing — email subscribers, social media followers, or YouTube subscribers — which would you choose? My answer is email subscribers, every single time. But the reason might not be what you expect. […]

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Digg Is Dead: What the Social Media Graveyard Teaches Us About Business

Mark Mason — Sun, 15 Jul 2012 05:45:16 +0000

In the summer of 2012, Digg was sold off in a fire sale. Patents went to one buyer. The brand went to another. A platform that had defined an entire era of internet culture was dismantled and sold for parts. It was one of those moments that makes you stop and think about what “permanent” […]

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Internet Marketing Expectations: Setting Realistic Goals for Your Online Business

Mark Mason — Wed, 13 Jun 2012 03:46:29 +0000

I am going to tell you something that every guru selling a “magic system” hopes you never hear: you are not going to make $27,000 next week from your internet business. You are probably not going to make $27,000 next month. And if someone promises you otherwise, they are lying to you to get your […]

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3 Internet Marketing Lessons I Learned From a Winemaker

Mark Mason — Mon, 16 Jan 2012 13:34:58 +0000

Sometimes the best internet marketing lessons come from unexpected places. Mine came from ordering wine from a small winery called Moonstone Cellars after hearing the owner, Todd Clift, interviewed on the Podcast Answer Man show. Todd was not an internet marketer. He was a winemaker. But his approach to marketing his winery demonstrated three principles […]

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WordPress: How To Change Your Home Page

Mark Mason — Wed, 28 Sep 2011 05:50:54 +0000

One of the most common questions I get from WordPress beginners is how to change the home page from the default blog feed to a static page. If you are building a business website or an affiliate site, you often want visitors to land on a custom page with specific content rather than a reverse-chronological […]

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Affiliate Marketing Overview: The Math Behind Making Money Online

Mark Mason — Fri, 26 Aug 2011 20:23:05 +0000

The big picture for the Open Niche Project and the current status. Finding a niche

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WP Fan Pro Review: What Happened to Facebook Fan Page Tools

Mark Mason — Tue, 10 May 2011 14:06:21 +0000

Back in 2011, I was excited about a WordPress theme called WP Fan Pro that let you create custom Facebook Fan Pages using iframes. I bought it for $97, stayed up until 2 AM building a fan page for MasonWorld.com, and gave it my full endorsement. It was a legitimate time-saver for creating landing pages […]

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Is Your Internet Marketing Business Fun?

Mark Mason — Wed, 26 Jan 2011 14:36:39 +0000

A few years ago, Volkswagen ran a campaign called “The Fun Theory.” The idea was simple: you can change people's behavior by making the right choice the fun choice. In one experiment, they turned a set of subway stairs into a giant working piano keyboard. The result? 66% more people chose the stairs over the […]

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Ethics in Internet Marketing: Choosing Good Over Evil

Mark Mason — Wed, 19 Jan 2011 21:47:32 +0000

Back in the early days of this blog, I made a silly video with some friends — Pat Flynn, Nicole Dean, and Willie Crawford — where we cast ourselves as heroes in a Star Wars parody fighting the “evil forces” of internet marketing. It was a joke, but the underlying point was real: there has […]

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Don’t Fear Failure: Why Playing It Safe Is the Biggest Risk in Online Business (Updated 2026)

Mark Mason — Mon, 15 Nov 2010 11:00:56 +0000

You have heard this advice a thousand times. Get yourself out there. You miss every shot you do not take. Edison failed hundreds of times inventing the light bulb. If at first you do not succeed, try again. There is a reason these sayings became cliches — they are true. But knowing that you should […]

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Hobbies and Work-Life Balance: Why What You Do Outside Business Matters (Updated 2026)

Mark Mason — Wed, 07 Jul 2010 20:04:46 +0000

On the Fourth of July in 2010, I spent part of my holiday doing something that had nothing to do with internet marketing: I was singing. It is one of those things people are sometimes surprised to learn about me. Yes, the podcast guy sings. Why Hobbies Matter for Entrepreneurs When you are building a […]

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Why Internet Marketing Conferences Still Matter: A Look Back at NAMS Atlanta (Updated 2026)

Mark Mason — Sun, 31 Jan 2010 13:52:32 +0000

Back in January 2010, I was at the Niche Affiliate Marketing System (NAMS) seminar in Atlanta, and the event had the kind of energy that only happens when a room full of internet entrepreneurs get together in person. One memorable moment: Lynn Terry finally opened the MacBook Pro she had ordered for video editing, to […]

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Is Using PLR Content Ethical? A Practical Guide for Bloggers (Updated 2026)

Mark Mason — Thu, 07 Jan 2010 15:10:33 +0000

When I first started writing about PLR (Private Label Rights) content, one of the most common questions I received was whether using it is ethical. If you publish content under your name that someone else initially wrote, are you misleading your readers? It is a fair question, and the answer is more nuanced than a […]

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What Is PLR Content? Private Label Rights Explained for Online Entrepreneurs (2026 Guide)

Mark Mason — Mon, 04 Jan 2010 17:36:00 +0000

When I first started building websites, I kept running into the acronym PLR and had no idea what it meant. If you are new to online business and feeling overwhelmed by the jargon, you are not alone. Let me break this down in plain English. What PLR Stands For PLR stands for Private Label Rights. […]

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Internet Marketing While Parenting: 10 Things You Can Do With One Hand (Updated 2026)

Mark Mason — Thu, 31 Dec 2009 22:43:32 +0000

When my daughter Morgan was born, I discovered something that every parent-entrepreneur figures out eventually: your available work time does not just decrease, it changes shape entirely. Suddenly you are working in five-minute windows, often with only one free hand. I originally shared this list back in 2010 when Morgan was six weeks old, but […]

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How to Use a Niche Keyword Tool: A Step-by-Step Case Study (Updated 2026)

Mark Mason — Sat, 14 Nov 2009 07:00:06 +0000

Back in 2009, I recorded a video demonstrating a niche keyword research tool called Micro Niche Finder. That specific tool no longer exists, but the process I walked through is exactly how successful niche marketers still find profitable keywords today. Here is the approach, updated for modern tools. The Niche Keyword Research Process The goal […]

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Learning from Lynn Terry: Finding the Right Internet Marketing Mentor

Mark Mason — Fri, 28 Aug 2009 05:07:33 +0000

Updated 2026: In 2009, I wrote a short post about getting to know Lynn Terry and included a fun video of her opening a gag gift I sent. The underlying message was more important than the video: if you want to succeed in internet marketing, find successful people who share your values and learn from […]

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Internal Linking Tools: What Worked in 2009 and What Works Now

Mark Mason — Thu, 09 Jul 2009 17:10:09 +0000

Updated 2026: This post originally promoted Jon Leger's suite of link-building tools: 1-Way-Links, 3-Way-Links, and My-Way-Links. These were services designed to help website owners build backlinks through automated link exchange networks. All three products are long defunct, and the entire approach they represented has been obsolete for years. But the underlying question of how to […]

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Article Directory Submission: What We Learned from Automation Tools

Mark Mason — Mon, 22 Jun 2009 01:56:14 +0000

Updated 2026: This was the third installment in a video tutorial series about Automatic Article Submitter, a software tool that automated the process of submitting articles to online directories. The tool and the entire article directory ecosystem it served are completely defunct. But the lessons about content distribution and automation remain relevant. What Article Submission […]

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Keyword Research for Article Marketing: Lessons from the Automation Era

Mark Mason — Sun, 14 Jun 2009 19:49:55 +0000

Updated 2026: This post was part of a tutorial series about Automatic Article Submitter, a defunct article marketing tool. The specific software is long gone, but this installment covered keyword research, and that topic is as important now as it was in 2009. The methods have evolved, but the fundamentals of finding what your audience […]

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Article Submission Tools and the Rise of Bum Marketing

Mark Mason — Fri, 12 Jun 2009 04:56:37 +0000

Updated 2026: This post was part of a tutorial series about Automatic Article Submitter, a now-defunct tool for submitting articles to online directories. The software and the directory ecosystem it served are both history. But this installment introduced the concept of bum marketing, which is worth revisiting because it illustrates a timeless principle about building […]

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Article Marketing Software: A Review of What Worked and What We Learned

Mark Mason — Sat, 06 Jun 2009 20:03:55 +0000

Updated 2026: This post launched a multi-part video tutorial series about Automatic Article Submitter, article marketing software that automated the process of submitting content to article directories. Both the software and the article directory model are completely defunct. But the underlying strategies I discussed, particularly article marketing as a traffic source and the concept of […]

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How to Find and Build Profitable Niche eBay Stores

Mark Mason — Mon, 01 Dec 2008 09:32:55 +0000

Back in 2008, I recorded a video showing how I used a keyword research tool called Micro Niche Finder and a WordPress plugin called phpBay to build a niche eBay affiliate store in about an hour. The specific tools are long gone, but the underlying strategy of finding underserved niches and building focused stores around […]

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Firepow Review: Social Bookmarking Then and Now

Mark Mason — Mon, 24 Nov 2008 11:00:29 +0000

In 2008, I did a video series walking through the Firepow interface and features. Firepow was a web-based tool that combined social bookmarking, blog management, and content distribution into a single platform. At the time, I was genuinely impressed with what it could do. I even arranged a $300 discount for my readers. Firepow is […]

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Firepow Overview: The Evolution of Social Bookmarking

Mark Mason — Thu, 20 Nov 2008 11:05:54 +0000

In late 2008, I promised my readers a look inside Firepow and delivered a video overview of the platform's home page and major features. Firepow was a web-based social bookmarking tool that let internet marketers submit content to dozens of bookmarking sites, manage multiple blogs, and automate content distribution from a single dashboard. The tool […]

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MTHEL: Mobile Tactical High Energy Laser

Mark Mason — Sat, 22 Dec 2007 19:47:27 +0000

In December 2007, I was fascinated by a demonstration video of the MTHEL, the Mobile Tactical High Energy Laser. As an engineer, I could not help but geek out over the technology, even while acknowledging the complicated political implications of laser weapons systems. What the MTHEL Was The MTHEL was a joint U.S.-Israel defense project […]

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12 Days of Christmas by Straight No Chaser

Mark Mason — Wed, 19 Dec 2007 21:11:15 +0000

In December 2007, I shared a video that was making the rounds online: an a cappella group called Straight No Chaser performing their version of “12 Days of Christmas.” If you have never seen it, you missed one of the great viral moments of early YouTube. The Video That Launched a Career Straight No Chaser […]

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Spanish Love Song

Mark Mason — Tue, 18 Dec 2007 06:30:20 +0000

Back in December 2007, one of the funniest things I had seen on YouTube was a video called “One Semester of Spanish Spanish Love Song.” If you are a bad Spanish speaker like me, this one hits different. It is a comedy sketch where someone performs a heartfelt love song in Spanish, except the Spanish […]

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