Blogging Archives

Best eCommerce Platform 2026: Shopify vs WooCommerce vs BigCommerce vs Squarespace vs Wix

Mark Mason — Thu, 25 Aug 2022 08:13:12 +0000

Choosing the right eCommerce platform is one of the most important decisions you will make for your online store. The wrong choice can cost you months of work and thousands of dollars in migration costs. The right choice sets you up for years of growth. I have been building online businesses since 2007 and have […]

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Best Outsourcing Blogs and Resources for Online Entrepreneurs (Updated 2026)

Mark Mason — Thu, 22 Apr 2010 11:50:25 +0000

Outsourcing was always one of my best time management tips for part-time internet entrepreneurs, and in 2026 it is more accessible and more essential than ever. Whether you are hiring a virtual assistant in the Philippines, contracting a developer on Upwork, or using AI tools to handle tasks that used to require human freelancers, the […]

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Keep Your Comments Professional: How to Handle Criticism in Your Online Business (Updated 2026)

Mark Mason — Wed, 24 Mar 2010 05:18:39 +0000

Early in my blogging career, I learned a lesson about handling criticism that has served me well for over 16 years. A reader left a comment on my blog challenging my motivations, questioning whether I was genuinely trying to help people or just trying to make money off aspiring entrepreneurs. It was a pointed, uncomfortable […]

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The Best Blog Writing Tools for WordPress in 2026 (Updated)

Mark Mason — Tue, 19 Jan 2010 20:52:00 +0000

Back in 2010, I wrote a review of Windows Live Writer, a desktop blogging tool from Microsoft. At the time, the WordPress admin editor was clunky enough that writing posts in a separate application and publishing them remotely seemed like a genuine improvement. That tool has long since been discontinued, but the underlying question remains […]

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PageRank and Meta Tags: Why These SEO Metrics No Longer Matter (Updated 2026)

Mark Mason — Fri, 15 Jan 2010 17:20:14 +0000

Back in 2010, I published a post about PageRank and meta tags, largely to make the point that both were already becoming irrelevant for SEO. More than 15 years later, that point has been proven many times over. Google officially retired the public PageRank toolbar in 2016, and meta keyword tags have been completely irrelevant […]

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How to Use PLR Content Effectively in Your Online Business (Updated 2026)

Mark Mason — Tue, 12 Jan 2010 16:26:47 +0000

Private Label Rights (PLR) content has been a staple of the internet marketing world for over a decade. Back in 2010, I recommended a specific PLR provider and offered bonuses to people who purchased through my affiliate link. That provider and those specific products are long gone, but the underlying question about PLR is still […]

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Is Using PLR Content Ethical? A Practical Guide for Bloggers (Updated 2026)

Mark Mason — Thu, 07 Jan 2010 15:10:33 +0000

When I first started writing about PLR (Private Label Rights) content, one of the most common questions I received was whether using it is ethical. If you publish content under your name that someone else initially wrote, are you misleading your readers? It is a fair question, and the answer is more nuanced than a […]

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How to Hire a Writer for Your Blog: A Practical Guide for Online Entrepreneurs (Updated 2026)

Mark Mason — Wed, 06 Jan 2010 19:01:40 +0000

One of the things that drives me crazy about internet marketing advice is when people say “just hire a writer” without explaining how to actually do it. When I first started outsourcing content, I had no idea where to find writers, how to evaluate them, or what to expect in terms of quality and cost. […]

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Blog Content Tips: 6 Ways to Keep Your Blog Fresh Without Burning Out (Updated 2026)

Mark Mason — Tue, 05 Jan 2010 21:08:02 +0000

If you have been blogging for any length of time, you know the feeling. You sit down at your computer, stare at a blank screen, and wonder what on earth you are going to write about this week. The content treadmill is real, and it never stops. I have been creating content for my online […]

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How to Find Blog Post Topics: A Simple Strategy That Still Works in 2026

Mark Mason — Tue, 05 Jan 2010 06:00:23 +0000

One of the questions I hear most often from new bloggers is deceptively simple: what do I write about? After more than 15 years of blogging and podcasting, I have a go-to strategy that consistently generates dozens of blog post ideas in minutes. It works in every niche, it is free, and it takes advantage […]

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Transcription Tools for Content Creators: From QuickScrib to Modern Solutions (2026)

Mark Mason — Mon, 14 Dec 2009 19:00:16 +0000

Back in 2009, I wrote about a tool called QuickScrib, a simple web-based text sharing platform that my friend Josh Spaulding was building. At the time, I compared it to Twitter, wondering if it might become the next big thing. It did not, and that is actually the interesting lesson here. The Graveyard of Internet […]

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How to Defeat Writer’s Block Using Quotations and Outside Perspectives

Mark Mason — Sat, 31 Jan 2009 05:26:49 +0000

If you create content regularly, you know the feeling. You sit down to write, and nothing comes. The cursor blinks at you. Your brain offers nothing useful. Writer's block is real, and it hits everyone, whether you are writing blog posts, podcast scripts, email sequences, or social media content. One of my favorite techniques for […]

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Why You Should Help a Friend Start a Blog (And How to Do It Right)

Mark Mason — Fri, 23 Jan 2009 15:35:37 +0000

One of the most rewarding things you can do as someone who knows their way around the internet is help a friend start a blog. I have done this multiple times over the years, and it never gets old watching someone publish their first post and realize that they now have a platform to share […]

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How to Reduce Email Unsubscribes and Keep Your Subscribers Engaged

Mark Mason — Mon, 09 Jun 2008 11:00:58 +0000

Every email marketer knows the feeling. You craft a carefully written email, hit send, and check your stats the next day. You made some sales. But you also lost subscribers. Three percent of your list hit the unsubscribe link. If you have ten thousand subscribers, that is three hundred people who will never buy from […]

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Cloaking Links: How To Cloak Affiliate Links for Free

Mark Mason — Fri, 30 May 2008 12:00:24 +0000

Affiliate link cloaking is the practice of disguising long, ugly affiliate URLs behind clean, branded links on your own domain. For example, instead of sharing a link like https://affiliateprogram.com/?ref=abc123&tracking=xyz, you would share something like https://yourdomain.com/recommends/product-name. When I first wrote about link cloaking back in 2008, I showed how to do it manually with .htaccess rules […]

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Blog Flipping: Lessons from the Build-and-Sell Contest Era

Mark Mason — Thu, 29 May 2008 15:46:18 +0000

In 2008, Garry Conn and John Cow went head-to-head in a competition to see who could build and sell a blog for the most money in 30 days. The winner would be determined by the final sale price on SitePoint's marketplace. It was a fun, public challenge that taught the community a lot about building […]

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Link Cloaking for Affiliates: Why and How to Do It the Right Way

Mark Mason — Mon, 26 May 2008 12:00:57 +0000

Link cloaking is one of those topics that has been debated in the internet marketing community since the earliest days of affiliate marketing. Some people swear by it, others think it is shady. The truth, as with most things, is that it depends entirely on how and why you do it. What Is Link Cloaking? […]

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Networking for Entrepreneurs: How a Lunch Conversation Launched a Blog

Mark Mason — Tue, 06 May 2008 03:52:30 +0000

One of the best things about learning internet marketing is the moment you realize you actually know enough to help someone else. That moment hit me over lunch with a friend back in 2008, about six months into my online business journey. My friend wanted to start a website about science fiction. He asked me […]

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Lead Blogging and Email List Building: How to Turn Blog Readers into Subscribers

Mark Mason — Sun, 04 May 2008 03:38:17 +0000

Back in 2008, I was fascinated by a concept called lead blogging — the idea that your blog's primary job is not to attract random visitors, but to convert those visitors into email subscribers. A blogger named Aaron Abber demonstrated this powerfully by building a list of nearly 60,000 double opt-in subscribers and sharing exactly […]

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RSS Content Distribution: Cross-Promotion Strategies That Still Work

Mark Mason — Wed, 30 Apr 2008 15:03:53 +0000

In 2008, the blogging community celebrated something called RSS Appreciation Day — an informal holiday designed to raise awareness about RSS feeds and how they worked. One blogger organized a cross-promotion event called FeedaPalooza, where bloggers agreed to promote each other's RSS feeds to grow their subscriber bases. Participants got free bonuses for joining in, […]

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Lead Blogging Strategy: Why Your Blog Should Build Your Email List First

Mark Mason — Tue, 29 Apr 2008 12:51:07 +0000

If lead blogging is the answer, what is the question? The question is this: what is the best way to monetize a blog? And after nearly two decades of blogging and podcasting, I am more convinced than ever that the answer is your email list. What Is Lead Blogging? Lead blogging is the practice of […]

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Make Money Blogging: Focus on What You Can Control

Mark Mason — Mon, 28 Apr 2008 03:27:40 +0000

Have you ever felt like you are spinning your wheels? Working and writing and publishing, but getting no visitors, no engagement, and no revenue from your blog? If so, you are not alone. That feeling of effort without results is one of the most common reasons people give up on blogging. But here is the […]

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Drinking from a Fire Hose: Surviving Information Overload in Internet Marketing

Mark Mason — Mon, 28 Apr 2008 02:45:39 +0000

When I first started learning about internet marketing, it felt exactly like drinking from a fire hose. Every day brought a new blog to follow, a new strategy to learn, a new guru to evaluate. The sheer volume of information available to someone trying to build an online business was staggering then — and it […]

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Look Mom, No Hands! Building Passive Income Online as a Part-Time Entrepreneur

Mark Mason — Wed, 23 Apr 2008 06:52:50 +0000

One of the biggest challenges of part-time internet marketing is finding enough hours in the day to actually do the work. When you have a full-time job you love, a family that needs your attention, and an online business you are trying to build on the side, every minute counts. The Part-Time Entrepreneur's Dilemma Early […]

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Always Use Protection When Writing Code: Why You Need to Backup Website Code

Mark Mason — Mon, 21 Apr 2008 17:07:28 +0000

I hear a lot of internet marketing gurus brag about how they cannot even write their own landing pages. They argue that all technical work should be outsourced so you can focus on marketing instead of coding. There is some truth to that, and I am not going to argue with people who have had […]

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The Magic of Social Media Marketing: A Case Study in Viral Traffic

Mark Mason — Wed, 02 Apr 2008 21:03:43 +0000

Early in my blogging career, I accidentally stumbled into a social media marketing case study that taught me more about viral traffic in twenty-four hours than months of reading ever could. It started with a late-night instant message from a friend, and ended with a 176-fold increase in daily traffic to my brand new blog. […]

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